Of course, everyone on your team is talent. However, I’ve observed that many on-air talents aren’t getting enough attention and care from their leaders. If we expect on-air personalities to be vulnerable, creative, and give their best performance each day, they must be able to trust management. Trust is earned, not given.

I know the idea of building trust with your on-air talent sounds like common sense. It is not. Far too many leaders are walking around their stations like the emperor with no clothes. Personalities need to know you care about them. After all, who doesn’t want to feel valued and trusted at work?

An exchange about NFL quarterbacks and control between Colin Cowherd and co-host Joy Taylor on the sports radio show “The Herd” could just as easily translate to radio jocks:

This sentence grabbed me and threw me in growth space: The real leverage is creating pull. Pull? How often have you, or let me make this negative statement about me. How often have I gotten into a defensive, resistant space when feedback starts? The idea of pulling ...

What is the hardest part of a break for you to master? Most people would say they are working on how to get in to or out of a break. I am forever working on my intros … I feel you! While intros and outros are the common answer, you rarely hear anyone talk about the ...

Perhaps you think the title of this article is dripping in sarcasm. It’s not. Well, maybe there is just a splash of sarcasm. Just a splash. In any given presidential election, there is tension. When you add a pandemic, protesting, riots, and racial animosity, you have ...

In 2020, Christian AC has been having fascinating conversations about our format’s lack of diversity in texture, style and skin color, as well as our lack of tempo. Could be my own confirmation bias, but I sense there’s a growing consensus we could do better. Yet ...

Production is a largely overlooked and mediocre area in CCM radio. In future tips, I’ll help you with writing better copy, but this tip is about the single quickest way to breathe creative life into Promos, Imaging, and spots that you produce: Change the music at least ...

Fellow Christian Radio Programmers, Maybe you saw Mandisa’s recent letter and video to CCM stations. She called on us to seize the moment our nation is in by adding more diversity to our playlists. “Because I believe that God is doing a new thing, I want to implore ...

The other day, one my friends said “do you ever feel like there are way too many things to keep track of when you’re scheduling music?” If your answer is “yes,” please allow me to help you simplify! It doesn’t matter whether you use G-Selector, Powergold, ...

We, as a format, and maybe just as humans in general, have a tendency to “set it and forget it” when it comes to what we think is true. If 2020 has taught me anything, it’s that change permeates everything. From reality, to my perception of it, to my politics and ...

Just recently, I heard a female air talent say, “Make it part of your mission to share the station with a friend.” My “mission?” Why do you assume that I have one? What if I just tuned you in for the first time? What if I’ve never heard this format before? Who ...