I talk a lot about “crayons” – meaning, that just like in elementary school, learning how to use each crayon results in a different picture. In radio, “more crayons” is about finding more variations on a theme.

The two most typical endings for Content on a Contemporary Christian Music station are [1] to say something funny, or [2] to weigh in with a somber “summary” or “conclusion” to something. These are fine — essential, actually — but if they’re the only two crayons you color with, that’ll get pretty predictable.

And this is maybe the CCM format’s biggest challenge – avoiding that predictability factor. There are lots of different emotions, lots of different “camera angles” on any given subject, lots of different ways to be thought of as entertaining or engaging.

In over 20 years of coaching people in the CCM format so far, I’ve worked with a lot of incredibly good air talents, some to refresh and regroup so they can STAY great, and others to simply help them grow even more. The flip side of that is working with people in the ...

“IT’S NOT ABOUT YOU. The purpose of your life is far greater than your own personal fulfillment, your peace of mind, or even your happiness. It’s far greater than your family, your career, or even your wildest dreams and ambitions. If you want to know why you were ...

I’m writing this to you while my head is swimming with amazing information shared during CMB’s Fall 2020 Virtual Summits. As usual, I’m getting my money’s worth! (Well, the boss paid. So, her money’s worth.) With all this useful information though, there’s a ...

Most of us got into Christian radio because we want to share hope with others and change the culture to be more Christlike. How can we possibly do that in such a polarized era? Weeks before Election Day, Sherri Lynn, co-host and producer of the “Brant Hansen Show,” ...

"Golf tips are like aspirin. One may do you good. But if you swallow the whole bottle you will be lucky to survive.” Harvey Penick, Legendary Golf Coach Talent coaching is much like golf instruction (or ANY tutoring). It’s a process without a destination. You’re ...

By now your year-end fundraising strategy should be in full swing, if not, let’s roll. It’s surprising how many radio stations miss out on year-end fundraising. People are giving out free money in December, all you have to do is ask. Nearly three out of ten ...

Of course, everyone on your team is talent. However, I’ve observed that many on-air talents aren’t getting enough attention and care from their leaders. If we expect on-air personalities to be vulnerable, creative, and give their best performance each day, they must ...

This sentence grabbed me and threw me in growth space: The real leverage is creating pull. Pull? How often have you, or let me make this negative statement about me. How often have I gotten into a defensive, resistant space when feedback starts? The idea of pulling ...

What is the hardest part of a break for you to master? Most people would say they are working on how to get in to or out of a break. I am forever working on my intros … I feel you! While intros and outros are the common answer, you rarely hear anyone talk about the ...