Trash Tag Challenge

In case you missed this new and environmentally pleasing social media trend, here ya go. And a reminder that Earth Day is April 22nd.

Backyard Archeology

Joe Krauss on B-93.3 in Milwaukee opened up the phones and asked people what they were finding now that the snow has begun to melt.

Semantics

I was listening to one of the competitor’s talk on and on about their prize closet. Today one of my CPR clients starts referencing their prize warehouse. Gee. That was easy.

Tinder

Everyone has done “Mean Tweets”, so I’m surprised that fewer shows have had any fun with Tinder. The forever odd and unusual Amy Kaye at Y-94 does Tinder Tuesdays where she reads creepy messages from guys.

Progressive Spots Obviously, life is too short to spend a lot of time referencing TV commercials but occasionally a campaign comes along that is very very parodyable. Like the old Bud Light “Real Men Of Genius” radio spots that WIOG went and played with for ...

For Our Friendly HVAC Clients We are 60 days away from Fathers Day. One of the things that I’ve seen stations do is “Rad Dad’s” with people posting photos of their dads from back in their youth. My friend Michele’s dad was a motorcycle racer on the Nor Cal ...

Suggested Reading The last time I shared an article, it was something Lorie Lewis wrote five years ago about inane social media posts. It was great. And a client fired me. Long story. Jason Kidd really nailed it in this piece about saving CHR and it’s been picked up ...

April Fools Numbers About once a year, following a station’s very successful April Fools bit, someone will ask me, “Why would a station do that? What benefit was there for them?” This is usually said in a tone like, “What kind of sick son of a bitch ties a dog ...

PS5 In A Row In the beginning, there was Back To Back. Two songs played in order that are the cue to call and win. And it was good. That begat three in a row, or Menage A Gaga as done by KLUC in Las Vegas. KLUC Menage A Gaga by cprpromo | Free Listening on ...

The I Do-Over Or the I Do Re-Do. Thank you to Darrin Marshall for that. First, if you missed “Finally Weds”, you’re going to have a plethora of weddings that didn’t happen last year, happening this Summer. It would be a chance for the couples to finally share ...

Facebook Cover Photos Most stations have logos for their cover photo. Q in Tampa? Has a video. And it perfectly nails that market. Q105 WRBQ | Facebook Dez, Ryan and Crisco at KS95 are throwing it out to the audience to have their kids take a shot at designing the ...

It’s A Wrap One of the things that I’ve noticed is that the people, the lifers, the Radio men and women who are in it for decades and decades and decades, are usually the nicest. That would be true for Joey Mitchell who retires last week after 51 YEARS behind a ...

Paige Nienaber is not writing today. You can choose why: He was killed in a tragic kiln explosion. A larger stripper gave him a lap dance and the constant grinding created a vacuum that sucked him up into her rectum. While eating a club sandwich with Cass Elliott a ...