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May 23, 2023
Social Media Do’s And Don’ts: Memorial DayMemorial Day is a day for remembrance of those who have died in service to our country.
In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their families about the dangers of how unintended information could be leaked to the enemy during World War II:
And 80 years plus later, that message is even more important with today's technology.
There are challenges for every operation expected to operate in this open and connected world. But Jack Holt, who once served as Senior Strategist of Emerging Media for the Department of Defense looked at social this way:
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May 17, 2023
A Great Analogy For The Purpose Of Social MediaMany of us in the social media space get hammered over “the ROI” of content, audience engagement, in general, our time spent on the platforms. And while it gets tiresome, it’s also important to keep finding ways to possibly cut through and help ...
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April 20, 2023
Instagram Now Allows Five Links, Making Link In Bio BetterIt feels like Instagram is taking on sites like “Linktree” that allow you to post multiple links on Instagram by rolling out the new “Five Links” feature. Rather than being held to only sharing one link on your profile, you can now showcase up to ...
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Difference Between Instagram & Facebook “Stories” and Posts/Reels Stories are more fleeting, fun, fast moments from the day-to-day or a quick interaction between you and others. They disappear 24 hours after posting unless you permanently feature them at ...
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March 1, 2023
Don’t Sleep On Instagram and Facebook “Stories”Meta released a few insights on why people use “Stories” which should better help you to understand the power of this content form and why we talk about them a lot; different ways to create impact. Instagram and Facebook Stories are vertical videos or photos ...
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February 21, 2023
Are Your Social Media Accounts Worth Paying For?Meta is testing a subscription-based model, Meta Verified, where creators and users pay for not just verification, but increased reach, guaranteed customer service and more. Meta notes businesses can’t apply for Meta Verified just yet. [But] “Long term, ...
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February 13, 2023
12 Tips From 12 Years Of Writing About How To Leverage Social MediaTwelve years ago this week, “Merge,” here on All Access launched. It was 2011, and All Access President/Publisher, Joel Denver, was the one with the foresight to know a column on the emerging social media space would be something of value. Here is a ...
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January 31, 2023
Five Facts To Guide A Greater Vision For Social MediaMeta just released another study on the thoughts and behaviors of users on their platforms like Facebook, Instagram, Messenger, etc… And below are five key areas that stood out to help guide a greater mission for leveraging social media in order to have a more ...
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January 17, 2023
How Instagram Will Distribute Your Content In 2023For some time now, Instagram has been working to shift how we use the app away from our own curated social graph (the people, places, and things we follow), and more towards the TikTok-like in-app, interest-based, discovery experience. And this change means opportunity ...
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November 30, 2022
Nothing Good Comes From Deceptive Endorsements, On-Air And OnlineiHeartMedia and Google have agreed to pay $9.4 million to settle FTC lawsuits over allegations of deceptive ads promoting Google’s Pixel 4 smartphone. 29,000 deceptive endorsements by radio personalities aired promoting their use of and experience with Google's ...