The first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” starts Thursday, February 11 at 1 PM Eastern, with four opportunities to be on the livestreamed webinar (so you can get answers to your questions on the spot). A fresh sample of nearly 3,500 14-54’s across PPM markets will help you with new ideas to put your radio station on top of the Nielsen ratings. Register at nuvoodoo.com/webinars.

With so many changes in listening through the pandemic, we decided to take a fresh look at the relationship listeners have with DJ’s and hosts on FM music stations. Overall, it’s more positive than negative – but there is a sharp generational shift. Gen Xers – raised on radio and now 40-plus – are largely positive, with a 43% plurality giving DJ’s a thumbs up.

The dates are set for the first NuVoodoo webinars of the New Year, kicking off on Thursday, February 11 at 1 PM Eastern. There are four opportunities to be on the livestreamed webinar so you can get answers to your questions on the spot; register at ...

NuVoodoo’s 17th Ratings Prospects Study is our first snapshot of likely panelists and diarykeepers in 2021! We completed interviews with close to 3,500 14 to 54 year-olds in these initial days of January – including the subsets most likely to participate in the radio ...

Before Covid-19 the radio business was thinking a lot about doing things differently, making every budget dollar count and being more agile in the face of competitive threats. Those concerns won’t decrease as we start to move past the pandemic. These days, perceptual ...

Early in March, Carolyn Gilbert and I presented study findings at what would turn out to be the last in-person conference of 2020: Talk Show Boot Camp. Some folks had already chosen to skip attending due to the looming threat of the new pandemic. Those of us who did show ...

Some folks are trimming trees. Some folks are programming non-stop holiday music. At NuVoodoo, December means we’re working on the questionnaire for the next Ratings Prospects Study. Just after the first of the year, we’ll begin collecting thousands of interviews for ...

PRE-coronavirus, some of the greatest successes for the NuVoodoo marketing team came from calling businesses about workday-related cash contests. Past NuVoodoo Ratings Prospects Studies have shown that huge amounts of AQH come from listening at places of business during ...

NuVoodoo marketing guru Mike O’Connor has identified a new tactic that’s helping our clients play the Nielsen game successfully – despite the battlefield shifting dramatically since March. With so many working from home, we’ve put office telemarketing on the shelf ...

This pandemic slog is tough on everyone and, until recently, I hadn’t thought about how hard it is on single folks who had been going on dates at the start of 2020. One single friend remarked that, as hard as it’s been, at least there’ve been no bad dates in eight ...

While the news has been dominated by the election, the increase in coronavirus cases ebbs back into the headlines in every slack moment. NuVoodoo has been tracking concern with the virus and a host of other issues related to the pandemic since early March. The news of ...