Just before the Podcast Movement conference, we released our most-read post ever. Along with Podnews.net editor James Cridland we analyzed the 4 million podcasts listed in Podcast Index and found only 13% had produced an episode in the last 90 days, and only 4% had produced ten episodes and a new one in the last week.

This post generated a lot of buzz and a good deal of feedback ranging from “this is great” to, “this must be wrong.” It is not wrong, it is a very good reminder that generating quality content that garners a following is always difficult.

The most, and least, crowded active categories

Spotify recently announced it has 4.4 million podcasts on its platform. This intel was one of the few podcast-related numbers released in their quarterly report, which is troubling for many reasons. There was no specific data about the number of people listening to ...

With record heat being recorded worldwide, including Paris, London, and the U.S., it seems like a good time to discuss air conditioning. Meet Bryan Orr – his passion is for podcasts, but his training and primary business is HVAC – heating, ventilation, and ...

If you work in podcasting, it can be difficult to visualize how big your audience is. Sitting in a recording studio, or these days in the laundry room or closet, it can be easy to lose track of the size and value of the audience. In my previous life as co-founder of a ...

“Social media is like throwing a golf ball into the rapids of the Grand Canyon along with 40,000 other golf balls and hoping someone spots yours.” I’ve been thinking about this metaphor ever since I heard Tim Ferris say it on the always excellent ...

If you gather students from a major university together for a course about podcasting, you learn stuff. At least I did. Last week, through the Steinhart School at New York University, I had the great honor of developing and teaching a one-of-a-kind course about the ...

Podcast apps are a curious business. The graveyard is loaded with apps that never caught on. Not just third-party app makers that have had a tough go of it, but big company apps such as Stitcher that failed to build significant market share and limp along. Pandora bungled ...

Spoken word’s share of ALL audio listening continues to rise. That’s good news. According to Edison Research, it’s up 40% in the past seven years. More good news. Where that listening is coming from is a trend that should frighten every talk radio ...

In part I of our two-part guide on creating a successful branded podcast, we covered the four proven building blocks to deliver a winning show. Not every business will be successful with branded content. The chart below can help you decide whether a branded podcast is ...

There are several companies pitching businesses to hop on the branded podcast bandwagon. We make branded podcasts, and we think many will fail. Here is why: It’s the most challenging category in all of audio. That’s why we’re kicking off the New Year ...