There have been words and phrases that have simmered on the outside of the mainstream, until those words gain enough saturation to reach critical mass; and usually critical mass isn’t reached until those words have made their way through the broadcast industry.

There was a time when the only people using the word, “Awesome,” were Born Again Christians, and in the off, fluke chance that one could speak, turtles. Christians proclaimed that their God was an Awesome God, while the Teenage Mutant Ninja Turtles got to ride skateboards and eat pizza. And if you’re a tortoise with that lifestyle, then yes, awesome is probably the right word.

But somewhere, somehow, the word began losing its rare and specific meaning, and with that, it’s actual power, as radio guys chowing down a pizza pie before an air shift began agreeing that the experience was awesome, even though it was brought to the door by a guy wearing a blue and red shirt, and even though it tasted the same as the exact pizza in towns and states over; but awesome it became and like that, a word that once had power in its rare circumstances of being used was used by everyone everywhere. A C+ on a report card was received from mom’s everywhere with, “That’s Awesome” when, at best, it was only slightly better than average.

Sincerity is that thing that most people’s intuition will pick up on. Sometimes a person who has been mind-screwed over many situations in life, like a child whose parents weren’t forthcoming, or the most common, a wife whose man cheats or lies, and successfully ...

We’re in the absolute, most sensitive time in society. When President Trump held a Bible in his hands for a photo op, I wrote a simple post on Facebook. “Don’t be fooled or impressed by a man because he holds a Bible, but instead, be the man who holds the WORD on ...

In 1993, The Tampa Bay Times was about to do a three-page spread on the arrival of night jock, Bubba The Love Sponge in Tampa at 93.3 WFLZ. At the same time, Bubba and ‘FLZ late night talent, Tom Steele were having a nightly on-air feud. Bubba was such an impactful ...

Tom Hanks had the virus, but these words aren’t about that, nor is it about him, but instead, it is about how being prepared for other things could have you prepared for this attack of the coronavirus. As a joke, a man is selling a 4” x 4” square of toilet paper for ...

“They don’t give a $h!# what kind of coffee you drink,” one of my bosses said, as he addressed the entire radio staff in a meeting. He was attempting to say that the mundane things about you don’t matter to your audience. One well known morning show coach ...

It has been said that, "when you help others figure out their dreams that your dreams will come true in the process." I don't especially love musicals, but I saw this one about a guy named Joseph, who you'd know by the many colors of his coat and this Joseph spends ...

Your credit card company emails or texts to tell you to save more by using their card at grocery stores, and all you have to do is activate your 5% Cash Back Shopping bonus. Really? So, I have your card, and you can take the time to email me or text me to tell me to ...

C.J. Lusk had been canned from a morning show in Atlanta and I knew, because of his immense talent that it wouldn't be long before stations would be lined up to get him off of the unemployment line. The day that I checked in with him, there were, in fact, three ...

Is it possible that the best radio station in America is one that does not have any air personalities? It only takes a quarter hour of listening to L.A.'s 93.1 Jack FM to hear the rich heritage of musical depth that most markets don't have access to, because L.A. was ...