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January 31, 2023
Ahhhh, This Is The Trick!"Storytellers are concerned with the question of how to endow experience with meaning..."
Do you see yourself as a storyteller?
How do you grab the attention of one individual listener, among perhaps hundreds of thousands (and in some of the European cities in which I work, millions)?
You know that's not possible by rearranging the same 10 words in your liners, hoping to make them sound fresh.
No one hears those. Not even you.
Your job is finding the right words to endow your personal experience with meaning that resonates with those listening.
The better you are at doing that, the more often you try, I expect.
And, the better you are at doing that, the bigger and more passionately loyal your audience.
Some of you just have that gift, apparently being born with it. I hear it.
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January 24, 2023
A Better PlaceConflict - most of us hate it and will do almost anything to avoid it. But the truth is, conflict -- struggle and desperation and the dark side of life -- is where creativity lives for many of us. If you want to connect with listeners on an emotional level (which is ...
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January 17, 2023
A Better PlaceConflict: most of us hate it and will do almost anything to avoid it. But the truth is, conflict -- struggle and desperation and the dark side of life -- is where creativity lives for many of us. If you want to connect with listeners on an emotional level (which is ...
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December 6, 2022
It Has To HappenI've always been told that I'm a dreamer if I really expect Radio to reduce spot loads. That's ok with me. I've been called a lot worse. I understand that the biggest American consolidated radio companies have such an onerous debt burden that they would run 60 minutes ...
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November 29, 2022
You Need Two Kinds Of Friends"No matter who you are, you need two kinds of friends in your life." "The first kind is one you can call when something good happens, and you need someone who will be excited for you. Not a fake excitement veiling envy, but a real excitement." "You need someone who ...
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November 22, 2022
The Four QuestionsJobs have been so scarce in consolidated radio that the thought of picking and choosing where you want to work might seem ludicrous. But you should be picky. The company you work for does make a difference. The station you work for -- the people you work with every ...
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November 15, 2022
Of One HeartThis is deeply emotional, especially if you have kids. So, fair warning: you may need Kleenex. Here, WATCH. You realize there are stories this powerful where you live, right? Do you try to find them? Do you try to share them on your show? Maybe you could, once ...
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November 8, 2022
Discounted And Misunderstood“Oh Lord, please don’t let me be misunderstood.” Remember that song by The Animals? It’s still relevant. One of the biggest problems with consolidated radio today is the culture of the largest companies dominating it. More similar than not, ...
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November 1, 2022
I Double Dare You!Greatness is never an accident. You have to have courage to be great at anything. You have to be willing to endure spectacular failure, ignore the taunts and the finger-pointing critics, rise up, and try again. And if you do achieve greatness, you have to know more ...
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October 25, 2022
Creating Something From NothingThis is what you’re asked to do every day at work. You start with a blank canvas, unless something earthshaking has happened overnight. But you don't really start with nothing. You start with your unique perspective on everything that happens around you. You ...