You won’t develop a relationship with your listeners if you don’t try to.

If you never actually speak to them, as you would if they were sitting in the studio with you right now, why would you expect them to actually listen for you?

Relationships don’t begin with intimacy. It develops slowly, at key intersections of need and desire.

Intimacy is the goal of deep relationships.

Why would you want to nurture any other kind?

The difference between good air talent and legendary air talent is the intimacy listeners felt each time they listened.

Remember, this won’t happen unless you try to help it happen.

Luckily, you’re in radio, the most intimate of media when directed with intention and emotion.

We are too often satisfied with the mundane, the average, the least offensive. I want you to be consumed by the desire to be remarkable, to make a difference in listeners’ lives, to be unforgettable. If you achieve these 5 things, you will be. Ready? Make me feel. ...

There’s a big difference between telling jokes and being funny. There aren’t many natural comedians on the radio today. For that matter, there’s not that many real comedians on television today either. I’m talking about people funny enough to do standup comedy ...

Sometimes it feels like God must be busy with everybody else. I know it. I know it doesn’t help to tell you that I’ve felt it. I will not try to “fix” your desperation and hopelessness and grief. But I give you what I can. I can listen and so help bear ...

Marketing people know their job starts with questions. I think your job does too. For instance, what problem is your station trying to solve for listeners? If you believe the answer is free, uninterrupted and easily accessed music you have a problem that is not going ...

My son, the philosopher, said the desire to become President of the United States automatically disqualifies the candidates in his eyes, noting that the characteristics and compromises required to win reveal the depth of ego and insincerity one must develop. Candidates ...

I speak to ‘radio people’ almost every week who underestimate the power of their stage and their own voice. When our industry doesn’t value talent, it becomes harder for those talented few to value themselves, and ends with the mediocrity we often hear. It’s ...

One of the challenges we face in the consolidated radio era is boosting creativity. I could make an argument that the industry’s most creative individuals have been forced out, or quit on their own, because these people are the very ones least likely to thrive within ...

Seth Godin has been beating THIS DRUM for a long time now. And where I agree with him most is at the very end: “…it’s better to be important, to be in sync, to be the one that’s hard to be replaced. And the only way to be important (like that) is to be relevant, ...

“It’s true there’s a plethora of competition out there, but it’s also true that more is not better. Only better is better.” That’s Richard Piepler, of HBO, and there is insight to be gleaned from that simple sentence. I think sometimes consolidated radio ...