“The only way to fix the problem is to go back and re-do everything that was done, returning the brand to its original strategy that is consistent with its listeners’ expectations”

It’s a quote from a column I wrote in July of 2021 called “Crisis Prevention Vs. Damage Control.” The column was about one of my favorite radio stations of all time. X107.5, KXTE in Las Vegas. Yes, I have a lot of history with its sister station, Mix 94.1, KMXB Las Vegas, having programmed it on and off for over 10 years. But that station was my oldest child, and I was, and am very proud of it and its team. But KXTE was my “baby.” We started from scratch when I stepped in. Our team was amazing, and we worked together to take that station from the bottom of the barrel to Top 3 with Adults 18-34 and Top 5 A 18-49. A major accomplishment for a station coming off the loss of Howard Stern, the debacle of Free FM and the re-branding from Xtreme Radio to X107.5.

Let me first start by saying that this year’s Morning Show Boot Camp in Chicago was a “Home Run.” The turn out was great, the panels were informative, the level of talent on the panels and the prep they came with was above and beyond. I think it’s ...

Sounds like a cliché, right? Well, it is. But it’s true, certain songs, just like certain smells we come across in our lives can trigger memories that can either take us back to paradise or send us over the edge from anger or sadness. I was walking on the ...

I had the pleasure of attending a WNBA basketball game for the first time over the weekend and I absolutely loved it. The Las Vegas Aces, currently #1 in the league, took home a very competitive win over the LA Sparks. As I watched both teams work together to support one ...

While we are in the middle of the height of the summer holiday season, talent in the business are taking their vacations. I can’t tell you the number of times I have had conversations with Market Managers about whether it’s better to use “Best Of” ...

According to history, it was Albert Einstein who said the definition of insanity is “doing the same thing over and over again and expecting different results.” It’s something we’ve addressed “over and over” again, not only in this ...

I was talking to a friend of mine over dinner last week who was trying to hire new employees for her department, and she asked me what a “Culture Curator” was. This is a title which, pre- Gen Z, typically applied to the Museum and Art Industry. My ...

I was reading a story in the Wall Street Journal the other day about “Mastering the Art of Failing Upward.” It caught my attention because my colleagues and I often have conversations about the people who manage to fail upward in the audio and broadcast ...

There are many situations in which we need to find a good balance in the industry to be successful. Finding a balance between a good Program Director and Music Director on music stations, finding a good Programming balance between ratings/research strategy and gut, and ...

Don’t get me wrong, I’m not saying social media and the metaverse aren’t the future, but as it relates to traditional radio, we need to be smart about how we use social platforms to grow and extend our brands. “Social” is NOT a format for ...