We are in business to win. The secret to winning, and to the continuation of winning, is to build the best team. It is essential to form a cohesive group of individuals all working to achieve the same goal. Having a bulletproof strategy and flawless execution are essential components of success, but there are many examples where businesses seemed to have everything they required and yet were unable to win. As I think about why, it always comes back to the people...not any one individual, but the collective group. You win when you have the best team in the competition and you lose when you don't. When you walk through the doors of a radio station (or any business) that is winning -- and is sustaining that performance -- you can feel it.

There must be something winning teams do either by design or instinctively that if we all emulated would improve our chances of winning.

Rick Rubin is a legendary music producer and record company boss. He was responsible for popularizing HipHop in the 80s and has worked with a huge roster of stars ever since like The Red Hot Chilli Peppers, Metallica, Johnny Cash, Tom Petty, Neil Diamond, Justin ...

One of the greatest, and often under-used, strengths of radio is our ability to connect in the moment. We teach a simple concept to the talent we work with, the 4M’s of content, as it is our belief that great content is centered around the Moment, Mood, Market and ...

There’s been a lot of talk recently about interaction on the radio, and formats that put caller interaction at the center of the execution. The reality is great listener interaction has often been an integral part of many successful personality-driven shows. For ...

Set goals with the team. Explain the mission. Establish expectations. Tailor your approach to the talent. It's about helping them learn. It's about encouragement, not discouragement. Focus on inspiration and motivation, not fear. Feedback only about the ...

When working with shows and coaching personalities we talk about the 4M’s of content. Great content is centered around the Moment, Mood, Market and Music. We encourage personalities to think about creating content that is either relevant to the moment, reflective of ...

I feel fortunate to work with so many different shows and talent each week. I work with new shows and experienced shows, multi-player shows and individual talent. Every show has its unique strengths and its unique weaknesses, and my work is to help amplify the strengths, ...

What happens between the songs is the most important differentiator your radio station can have. Music is a commodity and easily duplicated. It's an important driver of a music station's success, but it's just the entry to the game, not the winning play. Successful radio ...

Top performance is hard to sustain. We have all experienced times when we are not performing at our best. We can feel those moments as they occur; we just intuitively know we could - even should - be performing at a higher level. When we are at our best - those moments of ...

Giving feedback is an essential part of developing another person's (or team’s) performance. Offering someone feedback gives them an insight into how they're doing. Feedback provides a detached and objective perspective that is focused on helping others achieve more ...