I was once told an unconventional story about how two businesses settled a legal dispute. I share it often with personalities as I think it shines a light on the secret to creating remarkable content; content that captures the audiences’ attention and raises the notoriety of the show.

In the early 1990s, Southwest Airlines launched a new advertising campaign with the slogan “Just Plane Smart.” I assume that some savvy marketing exec was parading through their office that day with their chest puffed out and grinning from ear to ear, after all that’s a clever play on words. Unfortunately, they didn’t do all the appropriate checks and unbeknown to them the slogan was already being used by a smaller operator, Stevens Aviation. Normally, in this situation the CEO of Stevens would have made a quick call to their lawyers and started the necessary legal action to prevent Southwest form using their tagline. However, the idea of a lengthy and time-consuming legal dispute didn’t feel like something CEO Kurt Herwald had an appetite for.

#1. Your level of authenticity determines whether you are engaging or not. If you want to form an emotional bond with your audience they need to feel some affinity toward you. In order for someone to like you they first have to get to know you. That means you have to be ...

What is great content? Great content is something that stops you in your tracks. It piques your interest and draws you in. It moves you from passively listening to actively listening; pulling what is happening on the radio from the background right to the forefront of ...

Working with morning show talent, I'm often abruptly reminded of the number one attribute of any successful morning show; being funny. Shows that are devoid of laughter are simply not enjoyable to consume. It is the simple presence of genuine laughter that indicates ...

Recently I was asked for some thoughts on the important role talent plays in the success of radio, here were my thoughts… How important is talent in today's landscape? And, if it's so important, how do we as an industry do a better job of providing opportunities for ...

A few years ago, I debuted a presentation called “What Sex Can Teach Us About Coaching” and I have been asked to share the presentation numerous times since then. I believe the content is timeless and as relevant to talent development now as it was when the ...

You know how frustrating it is when you're driving and there's someone sitting in the back seat, wincing and groaning as you maneuver through traffic? They're making strong suggestions (read as, barking orders) about which way to go. There are many managers who act the ...

What happens between the songs is the most important differentiator your radio station can have. Music is a commodity and easily duplicated. It's an important driver of a music station's success, but it's just the entry to the game, not the winning play. Successful radio ...

There are two simple truths all on-air talent should to be aware of. Despite their simplicity, they’re often missing from the repertoire of many. If you’re a voice behind a microphone, recognize and appreciate that these two simple truths are the very foundation upon ...

Good morning shows… Are consistent in delivering the show’s strategy - everything is in support of the goal Have a cast that is truly different with a likeable core. Are vulnerable – “they're just like me.” Understand that relevance means, what the audience ...