CPR Promotional Check-Up - Jun 8, 2011

Last Call

One of the Country stations has tickets to sit in a client suite at aconcert in a couple of weeks. Free concert tickets are a great prize. Sitting in a suite is something that 99.99 percent of your listeners will NEVER get to do. They're doing Last Call. At an appt. time a song will play. The LAST caller the jock takes before the song runs out will get the tickets. It's kind of like Ticket Blast at KAJA: there's a perception that "I could do this. I could get through sometime in three or four minutes and maybe be the one they take."

Your Next New Music Feature

I think that we've finally gotten past our urge to give the iPod industry hundreds of millions of dollars in free advertising. No more "Everyone who wins this weekend qualifies for an iPod with (dial position) of your favorite songs loaded on it!" (read: "So you'll never have to listen to us again!")

Though I did hear a morning show co-host do a testimonial on a spot for some sound system that you can plug your iPod into. She was talking about how it turned her living room into a great place to listen to music. She said, and I quote, "It's better then listening to the radio."

Radio. The crackwhore of all media.

Where do people go to discover new music? The radio.

What would be a good name for a new music feature? "prePod". Hear it before you load it.

Acknowledges the spawns of satan without hyping them up as better then us. Because they're not. We just have to convince the audience of that.

Hot Hot Hot

My favorite thing to do on a Sunday afternoon in the Summer? Take my two little girls to Square Lake for a few hours of playing on the sand at the county beach. Sure I love playing with Sophia and Olivia and making up for the long absences on the road. I love making sand castles. And I love the hot high school and college students they hire as lifeguards. Sadly, none of them seem to have been swayed or impressed by the European-style mens swimsuit I ordered on line at bananaholder.com. They appear almost terrified by my virile masculinity.

But I digress. Either as a club promotion or a morning show bit, why not host a search for the hottest lifeguard in the market. The next step would be to do some kind of calendar and sell it for charity. This is also one of those perfect opportunities to open up the voting and use the station website for posting their bios and photos for listeners to make their very very important choices.