CPR Promotional Check-Up - Jun 14, 2011

Dialing For Dollars

Airport shuttle vans seem to be a strange communal mobile lounge where people who would never normally talk to each other, open up. I'm talking to the guy behind me. He tells me that when he was in highschool, he played spots during Red Sox broadcasts on some little station in Maine. And that the biggest contest ever in that market was "Dialing For Dollars." DJ randomly calls someone from the phone book and if they know the dollar amount from the previous hour, they win it. If they don't, $20 or $50 or $100 is added on. The pilot in the back starts talking about how they used to do that game on TV in Atlanta. I was like "Yeah, Channel 11 used to do it during the Mid-Day Matinee in Minneapolis." The lady across the aisle says they did it on TV in San Diego when she was growing up. It faded away because fewer homes had someone at home during the day. But it was huge. People were glued to it, hoping for the phone to ring.

This could be resurrected with listeners e-mailing in their cell numbers, and choosing from those.

A New Spin On Gasp For Gas

From K-Rock in Edmonton where they did Dad's Got Gas at an Esso station. Men came by and the station pumped while the guys blew into a balloon. When you "ran out of gas", the fueling stopped

Remote Checks

AE's are all assigned other stations to monitor. I used to assign street teamers other station remotes to monitor. Because we need to be up-to-speed with what they're doing at their sales appearances. Have them each bring in a photo of another stations remote to the weekly promo meeting.