CPR Promotional Check-Up - Jul 1, 2011

Great Moments In Googlizing

Google is a moderately successful entity that does not seem to have any issue with changing their graphics so as to appear topical or relevant. So than what in the Hell is our problem with doing it? You should look for opportunities to tweak and adjust the website. Why? Why not?

A couple of great examples at www.q104.ca where they're celebrating Canada Day and at www.b105.com where they're getting the jump on the 4th.

Things We Do Not Do

One of the mantras I've always tried to drill in is that we should have some fairly strict rules about client promotions. We don't do trivia based on their products. We don't have more then one "and then" in the methodology.

Got a "thing" forwarded from a station to me this morning. First? No buy. Second? The station needs to come up with six qualifying prizes and a grand prize. Length? Six weeks. (A car is four weeks, max) And then the red flags: DJ Chatter and Write Our Jingle. We don't do DJ chatter. ("Say Dave, I was using the new Swiffer broom and it was great." "Wait Paige, that's not the one with the flexible rotating heads is it?") And in terms of Writing The Jingle, people don't do it. Because, well, they have lives. So to do a contest that gets no entries will only then open it up for them to yell at you and call you a failed station.

Match The Mouth

One of the stations has a walk-in dental place. 24 hours. Multiple locations. An obvious sponsorship for them would be if you have any kind of station team. Softball. Basketball. Hockey. Sports that tends to lend themselves to dental injuries.

The other option is to post close-up shots of about ten smiles and match them to a celebrity's name for a prize on-line.