CPR Promotional Check-Up - Jul 11, 2011

Wake Up To (Morning Show)

Thank you to the lovely and talented Ken Benson with P1 Research who shares this from 2 FM in Ireland. http://www.facebook.com/pages/P1-Research/111533805556703#!/notes/p1-research/the-hector-alarm-clock-first-radio-app-designed-to-wake-up-your-listeners/221343654561432

Slushified

Promotions is the Art of standing out. Doing something that, even though the prize may be the same as the competition, your methodology is the one that people remember.

For...instance. No less than four stations in Ottawa are sending people to see the Glee Tour in Toronto. The other stations were doing really exciting things like having people sign up to be a VIP, click and register. That's hard stuff to beat. It really epitomizes "show business." (Matt Tell at Clear Channel in Minneapolis says I need to be more sarcastic.)

So, with the exact same prize:

• Hot 89.9 qualified listeners
• They came to the station on Friday morning
• They got a big cup 'o Slushie
• And threw it on either Mauler or Rush
• One of the cups said "You Won!" at the bottom of it

Here is the set up video http://www.youtube.com/watch?v=TP_lFovc-UQ and here are the pics

http://www.hot899.com/photogallery.asp?id=312&mn=6

Crazy Cat Lady

That video has gone worldwide. This is the Hot 89.9 reply with Josie Geuer as a woman who hates cats. Over 9000 views in the first 24 hours it was up. When in doubt, always do the opposite http://www.youtube.com/watch?v=3FuUkeaGMQ0&feature=youtu.be