CPR Promotional Check-Up - Sep 7, 2011

9/11 On Facebook

Just about every charity and cause has a "profile" that they ask people to use to show their support. I haven't heard of any stations planning that. You should.

1. This is NOT a contest. "Change your profile pic and get spotted for Cirque Soleil tickets!". No. We're doing this to remember.
2. "Never Forget" is the slogan and it should be on the profile. Your call letters should be minimal and low profile.

The weekend of 9/9-11 will actually be a tremendous opportunity to use Facebook the way it was intended to be used: as a community. (Though, spamming the friends with info on 2 for 1 well drinks and ladies drink free until midnight, is awesome!) Open up the discussion and let people share about where they were when they heard.

The 103.3 Kiss FM/Pepsi Street Team

Blaine Fowler at DVD in Detroit put together an annual recap on vid for a small client known as "Coke" last year. This is the best effort I've seen since then, and with another unheard-of client known as "Pepsi" at Kiss in Boise where they're the title sponsor of the station street team http://www.youtube.com/watch?v=pXko_5LJz_Y&feature=youtu.be

Perryazzi

Amanda at Play in Tampa got a VERY cool photo backdrop/setup from a company called Shindigz for their Katy Perry concert. Kiss in Phoenix had an equally garish set up and snapped a load of photos at the Perry show.

http://www.1047kissfm.com/cc-common/gallery/photos.html?album_id=290229#/0/17453284