CPR Promotional Check-Up - Sep 26, 2011

Miss Tress

I was on the road a few months ago and heard a morning show bit that nearly incited a riot(c). They had a totally unrepentant woman on the air, bragging about all of the married men she'd slept with. She placed the blame on their wives. If the women in the audience could have gotten their hands on this wench, it would have been over in a matter of seconds. One of those DNA and dental records things. The morning show\ at Kiss 95.1 in Charlotte once found a similar woman and got her on the air and give advice to the ladies in the audience on how to Mistress Proof their relationship. Great idea. Steal their bit.

Fun With Balls

A couple of months ago I lobbed out Drop It And Drive It, which would have you dropping a hundred numbered ping pong balls from a hotair balloon, on a sea of listeners with butterfly nets. Whoever catches the right ball, gets a car. Schulte and Swann at KZIA in Cedar Rapids did something pretty similar, doing a Ball Drop from a crane, into a cup. If the ball with "your number" on it landed in the cup, you won a trip to see an even bigger ball drop...on New Years Eve in Times Square.

Cabernet Ar'bitron

If you're looking for work and have funds for creative gimmicks to get employers' attention, then steal this idea. I went out, beating the bushes for new Clifton clients a few years ago. And I needed a hook. Something that would get them to read what I was sending. So I got custom-made wine labels, bought a couple of cases of wine, steamed off the old labels, put mine on, packed them carefully, and shipped them out to prospective clients. "From the Radio Vineyards of Jerry Clifton comes this fine...blah blah blah, etc. et al." I called it Cabernet Ar'bitron and all the important info was creatively presented on the label. It worked. I got three clients that way. Easily morphable for people looking for the next gig.