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CPR Promotional Check-Up - Oct 20, 2011
October 20, 2011
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A Pink Glove Dance
Jamz in Greenville did a great video for a health expo they hosted at a mall last year. This would be a GREAT video to shoot for October. It could be Pink Markers with highschool students or Pink Shirts with an at-work audience. We've become "the posters of content". We troll and post videos that can be found pretty much on every station website. Wouldn't it be a change to actually create some content occasionally? Kind of like what KLUC did with the 9/11 song that got played EVERYWHERE (another example of how starved we are for fresh content.) Anyway, watch and be amazed. http://www.youtube.com/watch?v=OEdVfyt-mLw and please note that this has gotten 13,000,000 hits. B96 in Chicago did a version at one of their concerts, so this is not a new concept.
Moves Like Jagger
From Radiowave 96.7 in Windhoek where they're hosting a dance video competition. http://www.radiowave.com.na/index.php?option=com_content&view=article&id=145:moves-like-jagger&catid=36:local
Dance With The Stars
I spent the morning trolling station websites. You're all covering it, but no one is doing anything different than anyone else is.
The best version of this that I ever saw Radio try to replicate was at Hits in San Diego where the morning show went to dance class and a weekly status report vid was posted. I was impressed. But then, I also liked "Clarissa Explains It All". (They really WERE good)
Women learning how to dance "provocatively" for their spouses is a booming cottage industry. Alice in Denver flipped that and did Booty Camp where men learned how to dance for their wives. The signature event for that station. Ridiculous demand. "Pole Dancing With The Stars" would be fun, could get listener involvement and at least in the case of Max Media in Denver, they discovered that strip clubs have money to spend.
I'm not sure what Middle School Slow Dance would be but I'm sure it would involve seriously embarrassment.
"Last Call Dancing With The Stars" would involve drunken lurching.
"Ballet With The Stars" would involve your morning show training and debuting in a local production of "The Nutcracker".
We missed one big op to train men how to dance and thus not humiliate their significant other. Christmas parties and New Years balls are next on the agenda. You could be doing your female audience a huge favor by training-in their men.
And arguably the biggest car giveaway of '08 was Hot 89.9's "Dancing With The Cars". Links are http://www.youtube.com/watch?v=Dvqr2lCcIa8 and http://www.youtube.com/watch?v=DjZtKYjfWFQ I'm attaching a one sheet on the cars, a script for a parody that DVD in Detroit did, and a Halloween parody from Hot in Ottawa.
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