CPR Promotional Check-Up - Jan 26, 2012

Video Yearbooks

More and more schools are offering this as an option; you can also get the annual on DVD with video and other features not in the printed version. And therein lie the opportunities. Have the Night guy voice it. Or do a soundtrack for it. Or even offer to help mix the music bed. The key is to start contacting the schools and offering any/all of these services. It's like with Wild in SFO where they printed an insert autograph page with artists' signatures, and handed them out by the thousands in late May at the schools; just a great opportunity to be in front of a lot of 18 year-olds.

The other option is to put it together FOR them. Get/scan a hundred or so photos from students at each school, some audio intros and memories from the kids, insert a music bed and have it downloadable from the station site. This is kind of being done for my father in law's funeral tomorrow. There's no reason it couldn't be done with the schools.

"Looking For Love"

Speaking of love, I love scavenger hunts. If you do them correctly, you can create some buzz and get some press, ie: Item #9 to collect is a video of you singing "Achy Break Heart" in your pajamas in front of any local TV station.

You base the difficulty of the items on what you are offering for a prize. We did this in Minneapolis for $50,000, thus there were twenty items and they were HARD. Wired in Philly did it for a Grammys trip and Jamz in Orlando did it for a trip to the NBA All Star Game, so the items were fewer and easier. (If you've never done one, please ask for help: just a couple of things you need to take into consideration)

One of the stations has some Florida trips. No one has ever done a scavenger hunt based on Valentines. Ten or fifteen "romance" related items would be easy. Like? A ticket from a prom. A Hallmark card in any language but English. A video of you singing (whatever is a huge love song for your format) to a local cop. A copy of a wedding license (doesn't have to be yours). A cocktail napkin from (swankiest and most romantic restaurant in town). A positive pregnancy test. A screen cap of your Facebook page with the relationship "with (station)".

Half of you seemingly have diamonds. Romantic getaways would work for prizes. Or do elements for an actual wedding like formalwear and catering and hotel and limo.

THIS would be fun. And fun is good.