CPR Promotional Check-Up - Feb 3, 2012

Better Than Family Tata Packs

93.1 The Wolf in Greensboro won "Best New Name" with a 2010 "1st". On Thursdays they did Fun Bags all day. Granted not as exciting as Family Four Packs or Prize Packs or Summer Survival Kits.

They had some swag, a CD and passes to that nights' event.

"You'll love our Fun Bags".

C'mon. This, and meeting people in the van after club gigs, is why most of us got into Radio.

The Ghost Of Valentines Past

I got no less then four stations looking for jewelry client ideas in the past 48 hours. And more to come, I'm sure.

One station has a client that wants to pop for a $500 prize for Valentines. Two things:

We do not use the term "giftcard". White Castle has giftcards. Jewelry? Bling. Baubles. Rocks. Anything but a freaking giftcard.

We never ever want to give a listener a prize that they will have to spend money to use. Like...$50 at a jeweler. Unless they get a cheap cheap kiddy tennis bracelet, they're going to have to spend money.

So we came up with "The Ghost Of Valentines Past". Because every guy has screwed up Valentines Day at some point. It's inner-woven in our genetic code to do it.

Guys submit their video tale (with supporting testimony and evidence) of how they forgot the holiday, was in jail, came home from work drunk, or mixed up the chocolate and gave their allergic wife the wrong gift and she had to be trach'ed and air evac'ed. You know. The simple stuff. (Guess which two I did and win a cassette from the prize closet)

Post. Vote. And one guy get's a day pass from the dog house...until he screws up the next time.

Jerry Springer built a career on people's tales of stupidity. Why shouldn't we?