CPR Promotional Check-Up - Feb 10, 2012

April, May & June

In terms of Sales ops and things we should be working towards so we can get some cost-free buzz AND the genial folks down the hall can make some money, there are a lot of ops on the calendar. You should have a promotion for everyone one of these. Then, once we have these figured out, we start filling in the gaps on the schedule.

What is coming up in 2ndQ? April Fools. Easter. Tax Night in the States. Secretaries Day. Proms. Cinco de Mayo. Mothers Day. Graduations. Memorial Day Weekend. Fathers Day. Summer umbrella. Each of these could/should be used for not just programming promotions but to gen sum rev.

Stops Frig Raiders In Their Tracks

From JC Douglas at Q-104 http://www.skforlee.com/independent_work/lunch_bag.html

Hugely Popular In Prison

Dave Ryan once did something called "Two Nude Dudes In A Bag" or something like that. Q-104 in Halifax did "Brokeback Valentines" and had two nude male friends in a sleeping bag for the morning show. They had to change positions several times. Payoff was Motley Crue tickets. Why? Because we can. And because it's great content for Facebook and the website.

Pissing Off The Competition

Clifton is the expert at that. So when the competition in Reno started doing a massive group promotion, Clifton had Wild run a promo that basically stated: "We've heard from thousands of you that you hate having to sit through (other station's) awful programming just so you will have a chance at winning lots of cash. So we're going to make it easy; we'll listen for you and tell you when to call them to win. So now you can hear the best music in Reno and not have to sit through stiff after stiff just to play a contest." The funny thing? A good percentage of the other station's winners were from Wild, who would then call and get aired, thanking them for the great music and for helping them win the other radio stations' contest.