CPR Promotional Check-Up - Feb 14, 2012

The Best Valentines Promotion Of 2012...So Far

I say "so far" because there's still plenty of time and a guy whose name is a verb, at station whose moniker is a verb, with a company that has two C's in the name, has a flash mob wedding planned for Tuesday. Granted, a Facebook topic would kill...but...speaking of killing, the Women Of CBS/Houston (soon to be a Playboy pictorial) went to the gun range to do a little venting. Editorial comment: PK's video skills get better with each shot. Pun intentional.

For The Beers

Several of my clients have reached out and are being hit up by beer companies for Summer promotions. One of the things you see is that staff at bars and clubs are pretty team-like. They socialize together. They party together. They'll often be in amateur sports leagues as a team. What if you did a market-wide Bar Olympics. Invite 40 bars out on a Saturday to play softball. The winning twenty teams gather in a couple of weeks for volleyball. The winning ten teams get together for sandcastle building or mini golf, you get the idea. You narrow it down to one group of club workers who all get a trip to Las Vegas to relax and be served and waited on. For the beer and the station, I love the prospect of signage in all these drinking venues.

And One Final Valentines Bit

From the lovely and talented Dave Ryan at KDWB in Minneapolis:

Heres' something fun we do every year. Send Crisco out to the card aisle at a 24 hour WalMart and have him read either poems from either real Valentine's Day cards or stuff you made up. Listener has to guess whether it's real or not. Examples:

MY LOVE FOR YOU IS LIKE HOT SAKE
SO GET ON YOUR KNEES IT'S TIME FOR BUKKAKE
I GOT YOU SOME DRUGS FOR YOU TO CELEBRATE WITH
PLEASE JUST DON'T DIE LIKE ANNA NICOLE SMITH
I LOVE YOU SHORT I LOVE YOU LONG
I LOVE YOUR ASS ON PLUMPERS.COM
WHEN IT COMES TO MY HEART, MY LOVE, YOU CAN TAKE MINE
BUT WHEN IT COMES TO SEX, I GOT BUSTED ON DATELINE
WHEN WE MET THAT DAY, IT ALL JUST FELT RIGHT
I NEVER THOUGHT I'D MEET SUCH A HOT HERMAPRODITE
I REMEMBER I ALWAYS USED TO WANT TO JUMP YOUR BONES
BUT NOW YOU'VE GOT A BIG ASS, JUST LIKE STARR JONES
I USED TO THINK OUR LOVE WOULD GO ON AND ON
BUT NOW I WANT TO HAVE SEX WITH YOUR FRIEND TRAY-SHAWN
I'VE LOVED YOU SINCE THAT DAY WHEN WE MET IN RENO
AND I LEFT THE BABY IN THE CAR AT THE CASINO