CPR Promotional Check-Up - Mar 2, 2012

Waterparks

The waterpark Sales requests have begun to trickle in. One of them wants “something” for the 1st day of the season

Couple of things you could do with something like this. First, you could post ten men’s swim suits (ugly and small are assumed) and ten women’s swim suits (ugly and either really really small or really really big) on the website and let the audience vote and choose what your DJ’s will wear at the event. For the entire four hours. Good examples of things you can torture the female co-host with are at www.ahiida.com

Another option would be to put the morning show with a group of highschool synchronized swimmers for a week or two of practice and have girls and the DJ’s debut “Swimming With The Stars” at the event. Kind of like the water ballet scene from Caddy Day…

…And Speaking Of “Caddy Shack”

One of the stations is looking at a beer promotion and was thinking perhaps, something based around golf. Go and ask the 45+ men in the building “Would you attend an event hosted by Lacey Underall?” Then book her. www.cindy-morgan.net

April Fools Don’ts

Many of you are planning and scheming. So keep these in mind. First off, I’ve never, nor have any of our clients, ever been fined. And we’ve done some amazing, Oscar winning stuff. We’ve always generated a few dozen angry calls from listeners. (And that’s good. It means people are listening.) Maybe gotten a letter from the City saying not to do that again. But we’ve never been slapped by the FCC. You get fined if you…

Fake The News: Don’t fake the news. What WNOR in Norfolk did in ’92 with the exploding landfill; that’s faking the news. And it scared the listeners. Don’t…

Scare The Listeners: You can play jokes on them, make them mad about their pets being taxed, send them on a wild goose chase to find an underground theme park; just don’t scare them. That crosses the Hoax Line.

Fake A Contest    Never EVER give anything away that doesn’t exist.

Don’t Name Clients: If you’re doing fake spots or fake websites (which are the best April Fools jokes because it takes it out of the hands of the airstaff and it seems less pranky), don’t mention a client, ie: our live remote at the nudist resort will feature prizes, games, free pizza and Coke.

Use Semantics: Don’t say “We’re giving away ten thousand dollars.” Say we’re giving away “ten g’s”. Jamz in Birmingham did a Hall Of Fame stunt in ’96 that literally put them on the map and made them #1. They dropped “500 one hundred dollar bills” from a helicopter. If they’d said they were going to drop “fifty thousand dollars”…big trouble. Of course the bills were for listening to the station, ie: you owe us $100 for listening to the station. One thing Jamz did learn, as evidenced by the national coverage on all three networks that night is…

Try To Avoid Drawing A Crowd: If you say you’re going to have Lady Gaga in your parking lot at 9 am, don’t be surprised when twenty thousand people show up, trample each other and set fire to the station when they learn that it’s Florence Gaga, a 93 year-old resident of a local rest home. It’s best to never ask people to gather at one specific location. Fake celeb sightings generally are best when scattered all over town.

Don’t Say “April 1st”:  If you’re doing a fake spot, say “starting Thursday” or “beginning in April”. That helps take the spotlight off it being April Fools Day.