CPR Promotional Check-Up - Apr 19, 2012

An Alicia Silverstone Joke In-The-Making

Dave Ryan at KDWB once did "I'll Drink To That" which involved the co-host going out to clubs with a minidisc and a breathalyzer. He'd get drunk patrons to say stupid drunk stuff, record them and then get their blood alcohol level. The contest? He played back the audio the next morning and you had to guess what they blew, to win.

Greg and Mo Runyon at KZIA shared www.milkscreen-moms.com A device that detects alcohol in breast milk.

The Best Email Of The Year (And It's A Young Year)

From a VP regarding The (Dial Position) Days Of Summer: Why do I have a station that is planning on doing this? Do you know about it?

Today's Secret Word Is "Angina"

A CHR to-remain-nameless has a "family fun park" that wants a promotion. Your basic batting cages, mini golf, bumpercars, rock wall joint. They weren't asking for a remote, just something different then "Listen for the touchtones." What if you did The Secret Fun Word Of The Day? (There's a better term but I'm tired and I'm coughing crud up. Gimme a break.) Morning show announces a word, say, "thrill" and at some point during the day a DJ casually works it into a break. First caller to get through and "catch him" wins the tix.

The Summer Intervention

You want something that you can have fun with with the imaging. I ran this past Chris Taylor at Flinn and we agreed that the RIGHT station could really have fun with it. If they wrote it well, stuck with it and really used it to tie everything together: which is what an umbrella is SUPPOSED to do.

What if you called it The (Station) Summer Intervention?

Why?....

Counselor: Because we, your friends, your family, me, (station) are worried about you. What'd you do last Memorial Day.
Timmy: I spent some time updating my myspace page, ran some errands and came home and watched TV.
(shrieking, sobbing in the background)
Counselor: That's what I'm talking about. A boring Summer isn't healthy. I want you to take these free tickets from (station) and go the ball game. Get out of the house. Get some fresh air. Live life. Enjoy the summer. Before, well, it's too late and it's...Fall.
(shrieking, sobbing in the background)

Huge TV show. It's topical. And it ties all your giveaways together.