CPR Promotional Check-Up - Jun 6, 2012

Facebook Juice

Stumbled on a nice wall post from Hot 98.1 in Greenville that seemingly tapped into something because it done blowed up. I saw 1000 stations post "The Avengers set a box office record!" yesterday afternoon. This does not invite a response. It's typical one-directional Facebook communication.

Hot? They asked "If you could have a super power, what would it be?" and it just kept going and going and going. Topical (The Avengers) and Invited A Reply.

Good for Monday mornings? I've been watching a guy from Now in Sacramento get a great response to "Describe your weekend in five words".

If you have not seen this video about Social Media and Radio, they nailed it.

Thanks to Phil Becker at Oasis in Ft. Wayne for the share.

Jewelry

One of the radio stations seems to have a waiting list of jewelry clients that want to advertise. One of the stores was described to me as "High-end with an older female clientele. Nothing goofy." The ("lovely and talented" is a given) Marketing Director at Kiss 95.1 in Charlotte, Amanda Knepp offered this brilliant suggestion.

Have an appraiser doing complimentary appraisals on site. Most stores charge and if u have jewelry in your jewelry case that u haven't worn in a while... Get it appraised. Buying gold works too (as long as its phrased correctly and it doesn't feel pawn shop ish. Have been to a few "drink good wine eat brie bring your gold' parties with other 40 year olds. Another excuse to have wine with friends

Hondaween

One of the stations has a Honda to give away this September and October. Too easy. "Win A Pumpkin That Could Start A Car." Go to the final event, pick a pumpkin from a pile and lift the little cut out top. If "You Ween!" is written under it, you get the car. Everyone else gets a pumpkin to take home and finish carving.