CPR Promotional Check-Up - Jun 18, 2012

Heat & Tweet

Wild in SFO did something that was pretty cool when they went and paid for community pool admissions on days where it topped 94.9. Just a good excuse to hit San Jose and market the station for a relatively low cost. (I think it was like $2 a person). Jamz in Vegas did it with baseball tickets to their minor league team; temp hit 94.1 and they opened up the phones and blew out tickets. KLUC has done something similar with water park passes.

So what if you did it with tweeting. Take a photo of an intern sitting on a chair in the parking lot with a big gulp, an old school mercury thermometer and an iphone. Every time the temp edges up a degree, he tweets the new temperature. When he finally tweets your dial position, that's the cue to call in. The first 102 (or whatever) people to get through and say "Damn it's hot, hook me up!" would get something like water park tickets or movie passes.

Do This

Back when I was young and broker I used to make a few extra bucks by coming in and board op'ing public affairs and Dees on Sunday mornings. There were a small contingent of promo people and researchers who ran the board for broadcasts and did stuff like Sunday mornings. And the engineer made sure that EACH and every one of us/them knew what to do if a storm or similar calamity hit.

I bring this up because the Twin Cities had some monster storms last month.. Was watching the big blob of red inch into my county on TV and literally (this could not have been edited better) the last word I heard before the power went out was "Scandia". Boom. Darkness.

Loaded the Paigettes into the storm cellar. Brought a walkman radio. Could NOT hear the big AM station but got most of the FM's. And half of them weren't acknowledging the storms at all, or, had a part-timer who was doing Saturday night and no one had ever walked him through the Apocalypse Procedures. This should be mandatory. We weren't licensed to do the Birthday Game. We're licensed to serve the community.

Stickering Op #394

Something we did when I was playing Promotion Director at Wild in Tampa, pre-Drew Fleming. The station had a buttload(r) of tickets to a movie screening. Instead of blowing them on the air, we did a Drive In Movie. Posted interns at all the entrances to the Cineplex parking lot. As people drove in, they were stickered and everyone in the car got tickets, they parked, went in and enjoyed the flick. A nice spin to just sticking them in designated caller contesting.