-
CPR Promotional Check-Up - Jul 5, 2012
July 5, 2012
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
-
Spintern
About ten years ago at one of their annual Hedonism broadcasts, Q-104 in Halifax used a young woman from the promotions dept. as The Human Scoreboard so that frolickers in the pool could be kept apprised of hockey scores from back home. And it was good.
Prize wheels? Aren't so good. And you're going to find yourself at least two or three times this summer at events with every other radio station in town. And it is a given that at least two of them will have prize wheels. If I was at an event with 100 or 200 or 200,000 people and I had the same game as the competition, I'd curl up in a fetal position and sob like a four year-old. And it's just not stations; I went to the Minnesota State Fair last summer and counted over 40. There were three in the Dairy Building alone.
Spintern would crush every little tabletop prize wheel in it's path. Could be done with either a customized http://www.spinningdesigns.com or with one of these http://www.therapyshoppe.com/therapy/index.php?main_page=index&cPath=19_1120&products_id=2224&zenid=stumcub4jvm4klv1o76d778hd1 with a larger and painted circular board nailed to the top and spun Wheel Of Fortune style.
The hook is that there's an intern on it.
Visualize: radio station with geeky intern and a table top wheel (attached) or a screaming intern spinning around and stopping at a prize.
Bing bang boom. That was easy.
-
-