CPR Promotional Check-Up - Aug 15, 2012

Cut The Cord With Kate

Not in an episiotomy kind of way. Last August Mike and Kate at Mix 106 in Boise did some stuff around kids heading off to school (1st grade and college) and helping the grieving moms work through it. Kate headed out for a limo night out with some of these mothers. Dinner, drinks, dancing, breakfast at 2 am. Great bit. DO IT.

Half-Off Back To School

I doubt there's a station in the US that doesn't have some version or variation of "Steals & Deals". Most, BTW, are boring as Hell. If you really want to embrace this and make it more than some lame Sales obligation you have to run inventory for, then get creative with the promos. Me? I'd do it as a meeting of Cheapskates Anonymous. Sample for a different promotion, attached.

A CHR that must remain nameless has already got seven clients on-board a Back To School variation of this. Shoes. Haircuts. Lunchbox stuffers from a grocery client. All in a logoed backpack. Money from each sold will go to a school lunch program charity.

Toss One Off For (Name Of Artist)

From K-97 in Edmonton. You could do this with any artist. And I have some of the imaging:

Terry, Bill & Steve's Heads or Tails is a competition we are doing all of August for AC/DC tickets.

The premise is you can win tickets to the Sold Out Concert but it comes down to a coin toss... fate of the tickets are in your own hands type deal. Win the toss you instantly walk away with the tickets - simple. But if you lose the coin toss, you have to do some stunt Terry, Bill & Steve has lined up for you. You have the option to bail out and the tickets are lost.

First toss - Shot Down in Flames (all AC/DC titles), if listener lost the toss he/she would wear a Calgary Flames jersey (local NHL teams enemy) and be shot with paint balls for an hour by passerby's. The guy bailed out.

Second toss - Have A Drink On Me, if listener lost the toss he/she would have to do 3 body shots off of our Hairy Producer - Scotty. The chick lost and complete the task!

More tosses to come with charitable angles like THE JACK (sounds dirty) where if the listener loses we are raiding his/her house of all non-perishables and donating it to Edmonton's Food Bank.