CPR Promotional Check-Up - Sep 26, 2012

Miss Tress

I was on the road a few months ago and heard a morning show bit that nearly incited a riot©. They had a totally unrepentant woman on the air, bragging about all of the married men she'd slept with. She placed the blame on their wives. If the women in the audience could have gotten their hands on this wench, it would have been over in a matter of seconds. One of those DNA and dental records things. The morning show at Kiss 95.1 in Charlotte once found a similar woman and got her on the air and give advice to the ladies in the audience on how to Mistress Proof their relationship. Great idea. Steal their bit.

Whee!!

A reminder that when it comes to December, he who hath the mostest wii-eth will winneth. Waiting until the Monday after Thanksgiving to start hoarding them will assure that you'll be begging a label to pay $2000 for one on eBay. They're out there. It's hit and miss whether you'll be at the right store at the right time to stumble on one. A very very intelligent PD has memo'ed his staph that when they are out and happen to run across one, buy itand the station will reimburse them. Do this. You want Wii's and Wii Fits.

The Wheel Of Totally Useless Knowledge

A station-to-remain-nameless is about to embark on a very cool promotion that will afford one listener the op to live like (name), one of those celebrities you see in In Style and no one honestly knows why she is famous. Tested through the roof with the young women in the building.

At the very least, as a morning show bit, what if you did the above header and spin a wheel and ask the caller something that is really crucial in today's society. Like, "Before Hayden dumped Josh for Zac, who was she seen leaving Club Hyde with?" Answer and win a subscription for '09 to one of the pop culture mags.

Worst Sales Promotion EVER ("Ever" Meaning "So Far In September")

Actually, it's NOT a Sales Promotion because there is no schedule or money. How many red flags are there that you can find? "Prize Packs". Trivia. Re-writing a jingle. Yes: I know that it could help a foodshelf, but this is still awful.

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Chicken of the Sea recently launched the Mermaid Jingle Jam – an online, interactive contest asking consumers to create the newest verse of the company's catchy jingle, "Ask any Mermaid you happen to see. What's the best tuna? Chicken of the Sea!"

By entering the contest, participants will be helping Chicken of the Sea's partner, America's Second Harvest, put food into the hands of hungry Americans – and your local food bank could benefit, as the grand-prize winner's local food bank will be awarded a truckload of seafood. The grand-prize winner will also win a celebrity-style trip to Universal Studios HollywoodSM – complete with a behind-the-scenes tour, airfare to Los Angeles, two nights stay at a star-studded hotel and dinner at a Hollywood hotspot.

With the contest accepting jingle entries until Nov. 1, there are plenty of opportunities for STATION to get involved in the Mermaid Jingle Jam and potentially earn $100,000 in Chicken of the Sea seafood for your local America's Second Harvest food bank.

Please consider a radio promotion with Chicken of the Sea. We are unable to provide promotional or advertising money for this promotion. Options include:

"Name that Tune"
• On-air personality would play the CD track of the jingle without words, asking listeners to call in and "name that tune."

"What's That Line"
• This "complete the jingle" game would ask listeners to listen to the first half of the famous Chicken of the Sea jingle, which would be read by an on-air personality. The first X listeners to call in and complete the lyrics would win Chicken of the Sea's prize pack.

"Mermaid Trivia"
• A trivia contest where listeners would be asked to call in and answer fun and easy trivia questions about Chicken of the Sea history. Questions would be read by an on-air personality and the first person to call in would win.

"Web site Promotions"
• Web site promotions, which could include promotion of the contest on your site, driving people to the Mermaid Jingle Jam entry page. Listeners who enter the contest with a valid promotional code given to them on your site would then be eligible to receive a prize pack.

Prize packs to include Chicken of the Sea lunch bag, mouse pad, acrylic key tag, FM radio, beverage cup and a variety of seafood products. Up to 10 packs are available to the first 75 radio stations to confirm participation.