CPR Promotional Check-Up - Oct 12, 2012

Bieber

He's coming through/passed/close many of you. This is Live With but done with station shirts. People living in shirts for two weeks and getting spotchecked. http://www.hot1055fm.com/Viewvideo.asp?id=145&latest=1

Last School Standing

In the beginning, there was "collect the most gum wrappers and win a concert from Hall and Oates". And it was good. And then Radio started doing concerts for schools that sent in the most post cards. And it was very good. And then, at the height of "Survivor", KQKQ in Omaha did "High School Survivor" and they got 300,000 on-line votes. In 1999, this was VERY good.

And that begat Last School Standing which has been done by a dozen stations and is back at 92.3 Now FM in New York http://923now.cbslocal.com/2012/09/12/last-school-standing-2012-win-a-concert-at-your-school-with-cher-lloyd-round-2

"The Oldywed Game"

The best jewelry giveaway is always "Desperate Ice Wives". But if the client is "conservative" or "more traditional" then this is a great, warm and fuzzy, promotion. I did the Dating Game at a mall with listeners asking and answering questions to/from modeling school students on the other side of a partition. The set up was beautifully built and totally mirrored the old show. It was very very successful and technically NOT prostitution since they were only doing it for credit.

The Concept

Anyone who has been married for any length of time will attest to the fact that you still are always learning about your partner. You solicit for and pick five couples though TBD contesting, but probably a mix of web and morning show.

At a mall or appropriate venue a stage is set up and the five couples participate in a competition that has the various genders exiting to a controlled space while their spouses are asked questions about them, like, "Nickname In Grade School", "Birthmarks", "Shoe size" and "College roommate's name". Two rounds with each gender and the highest point getters get the jewelry. There should be "Fabulous parting gifts" for the other couples.

Potential Clients

Malls, jewelers, vacation packages, restaurants.