CPR Promotional Check-Up - Nov 1, 2012

Creating Great Video Content

I was sitting with a bunch of GM's last night discussing the farm system and where we're going to find our next gen of talent. Hot in Norfolk went and hired a blogger named Elizabethany and she's killing at nights. Making videos. Talking and entertaining on the radio. Not a huge stretch.

And then there is the oft-mentioned Andrea Russett at Hot in Ft. Wayne. With 50,000,000 views on youtube, 100,000 Twitter followers and 200,000 youtube subscribers, she's 17 and knows more about creating video content than most of the major groups combined. And she just did a tutorial on it. http://involutiondigital.com/andrea-russett-has-over-50-million-youtube-views-here-are-7-tips-to-creating-compelling-videos

Great Moments In Plummeting Gourds (Batman!)

Two TV stations and print showed up in Green Bay yesterday for the destruction http://wixx.com/pumpkin-drop

WZPL isn't a client but Dave Smiley is on year 10 of this. Great camera work, costumes, kids...it's a home run. http://www.wzpl.com

And #1 97.1 ZHT in Salt Lake dropped one filled with 97 prizes, and yes, got TV out of it. Listen to sound. Love the sound. http://www.971zht.com/pages/giant_pumpkin Oh, and they got TV.

So let's review this shall we? You drop pumpkins and you get TV. It shouldn't be surprising because that's pretty much all David Letterman did the first few years he was on the air.

Speaking Of Great Video Content

Crisco is the butt of much of the jokes on the Dave Ryan show at KDWB. For Halloween Falen, Dave and Steve-O fantasized how they would kill Crisco. I think Falen's gets the Oscar for the Old Tyme music, historical footage and cinematic effects. http://daveryanshow.iheart.com/cc-common/mainheadlines3.html?feed=336979&article=10529314 Though the blood splatter with Dave gets honorable mentions.