CPR Promotional Check-Up - Dec 5, 2012

For When The Weather Dude Blows The Call

It's inevitable that about ¾ of the people reading this will see snow in the next five months. Snow is like pumpkins or turkeys or bunnies or leprechauns. It can be part of the Promotional Play Doh that we have fun with. For instance, let's say your TV weather guy misses a storm. Totally blows the forecast. Then, you do this, like 104.1 in Hartford did. http://www.facebook.com/photo.php?v=10151175312243725&set=vb.86798606455&type=3&theater

The Million Can Crusade

Any time you stick "million" in front of something, it just sounds larger. As witnessed by MAYBE the biggest food drive in Radio at KNIX in Phoenix. http://www.knixcountry.com/pages/promo/million-can-crusade/#all

The Secret

This is arguably one of the best cume contests for contests that will have lots of "plays", ie: concert tickets or small cash amounts. It totally sucks in the prize pigs and one thing we've learned from PPM is that it loves the Pigs. Basically, the secret is how you answer a question from the DJ. I have imaging from Star in Pittsburgh where they did it for Britney tickets, and KDWB in Minny did it for Gaga. They're doing it for cash right now at BOB-FM in Fargo. http://www.bob95fm.com/on-air-feature-details.php?ID=1398

This is from the "mind" of Paul Kaye at AMP in Calgary, where they wrapping up recruiting couples for "Swap Your Wife For A New Life".