CPR Promotional Check-Up - Mar 5, 2013

Social Media In Times Of Trial

Lori Lewis with Jacobs Media is about as close to a Social Media Expert as you can get, but my favorite line from her is "Anyone who professes to having figured out social media is lying. We're all just guests in Zuckerburgs world. Just when I think I figured it out, I get proven wrong."

So, what we DO know is that during stuff like the Golden Globes, the Grammys, the Oscars and the Superbowl, people camp out on social media. Because it's physically possible to watch an awards show and still make snarky comments that are then picked up and shared.

Like K-Hits/Tulsa did with the Johnny pic from "Airplane!" during the Bowl. The stations that posted something 20 minutes later looked like idiots. 20 minutes in social media is an eternity.

We also know that during things like blizzards and super storms and power outages like what happened in DC, people LIVED on Facebook and Twitter.

And what about when there's an internationally covered hostage crisis happening in your backyard. Look at the stats for KMX in Dothan. I don't have a clue about Facebook though I'll have thoughts on it. But these numbers? That's not an aberration. Nor were WPGC's during the power outage nor were Jammin' in New London's during Sandy.

For Your Restaurant/Bar Clients

One of the stations has an Applebee's type of client that wanted "something" for a Wednesday night.

When I have early flights, I'll usually get a hotel near the Minneapolis airport. One of them is in a "nice" 'burb and across the parking lot is an upscale type of bar/restaurant. Sports bar in one area, good food in the other. Several Monday's ago I wandered over for dinner, and the joint was packed. Hostess asked if I was there for bingo. I said no and grabbed the last open table.

At about 6:45 she started working the room, handing out bingo cards to people at all the booths and tables. Whole families of them. All Monday night regulars who come for food and bingo. Number calling started at 7 pm and the games were all good for either cash or tabs or appetizers. Again, packed. And all regulars.

Running (Crawling) Baby Betting

One of the stations has a Leprechaun Race slated for St. Patrick's Day. Eight kids in green diapers crawling towards a pot of gold. (Actually "gold level" tickets to the local concert venue; win and get a pair of tickets to every concert this summer. $1000 value)

They're getting into the aesthetics of if and will have a giant black pot with rainbow'ed steamers, etc.

On line? They'll have photos of the kids and racetrack-type stats. How they crawl in the mud. Medications they may be on. Members of their listener club can place a "bet" on which kid will win. One of the people who pick the correct baby will be in a second chance drawing for more "gold" tickets.