CPR Promotional Check-Up - Apr 15, 2013

Textperate And Dateless

The "Loser Line" was always good for some fun/stupid audio on Monday mornings. I think the first time I heard it was with Dave Morale's giving numbers to girls from SFO on Spring Break in Palm Springs so they could shed the creepy dudes trolling the clubs and pools.

Loser Line seems to have faded into Cliche'-dom in the past eight or nine years.

Same concept, really. You have a station cell phone that is dedicated just for this. Female listeners (and maybe men too) at your club events can get the number from the talent or promo person. Then, when Creepy Lounge Lizard hits on her, or, she's had a great night but doesn't want it to go beyond that, she gives him her number to text.

You"d obviously want a vm message on it, but expect that most communications will be in word form. Then post 'em. Like textsfromlastnight.com but local dudes trying to get lucky.

Semantics

I was listening to one of the competitor's talk on and on about their prize closet. Today one of my CPR clients starts referencing their prize warehouse. Gee. That was easy.

An Actual Book Recommendation

From Steve Jones with Newcap. Joe Spoelstra's written a book called "Marketing Outrageously". He was responsible for taking a small market (by NBA standards) team like the Portland Trailblazers and turned them into a revenue giant. He then went to the New Jersey Nets and filled the arena and made them a cash machine.

How? By breaking all the rules. By acknowledging through marketing that they weren't good, had never been good and probably never WOULD be good...but hey...Shaq's here next week!

When 60% of season ticket holders didn't renew, did he send them a letter, or worse, spam? No. He Fed Ex'ed them rubber chickens with a sales pitch. Why Fed Ex? It gets opened by the recipient. Not a receptionist. Renewals exploded.

He insisted that employees NEVER miss a family "day" like kids' kindergarten graduation. Why? It made them "better people". He also had the company pay for ANY classes an employee wanted to take. Skydiving? Speaking French? Whatever. It averaged out to $100 an employee a year. And it made them, again, "better people". Available on Amazon.