CPR Promotional Check-Up - Apr 19, 2013

Blotto

My favorite contest for sending people to Las Vegas is "Counting Cards". At five appt. times each day, you deal a card. On Friday at 5 pm you call in and tell the total value of all 25 cards, to win.

Terry Cooley with Radio Mankato tips us to Blotto. You give out a number at five appt. times over the course of the day and the next morning you take a caller and they win cash for each of the five numbers they can recall.

Three Promotions In A Row That Will Blow You Away

For the uninitiated Canadian Music Week is SXSW + Gavin + NAB + Morning Show Bootcamp + Conclave + WWRS + Every Other Music/Radio Event Known To Man. 1000 bands over six days plus an international Radio conference that pretty much has broadcasters from every country in the world. It's mammoth.

So, it's pretty freaking cool that amidst all of this 90.3 AMP-FM in Calgary won "Promotion Of The Year". And equal credit must go to the Sales staff that put together a $300,000 grand prize for the promotion. Five couples were chosen based on standard reality tv criteria like how well they sounded, how much they would grate on other couples, how "out there" they could be...and then the wives were all swapped off to other partners.

One "couple" was picked after two weeks, a divorce lawyer was brought in and they had thirty minutes to divvy up the prizes before returning to their respective spouses.

It's not a VIP Club, but then, what is?

They rolled from this into an RV of listeners that drove 45 hours to a Pink show in Miami, kicking people out along the way and sticking them on a Greyhound home, and from that, have rolled into this promotion that will have people living in pink body suits to win tickets and $10,000. http://www.ampradiocalgary.com/index.asp?id=1117&mn=11&cc=1