CPR Promotional Check-Up - May 10, 2013

A Morning Show Topic

From the ZOO at KLUC where all three of them seemingly had random encounters with celebrities when they were on vacation, so they opened up the phones and FB this morning to see what listener ran into the biggest celeb while they were on break.

Sir Tanks A Lot

KSON in San Diego has launched a contest that will juice Loyal Listener numbers while still requiring that people have to listen to the Radio to win. Which I think we'd all agree is a good thing.

Sir Tanks A Lot, who has danced around in costume at intersections to the delight of commuters, all while holding a sign with a text code.

Great campaigns have characters. Ronald McDonald. Flo from Progressive. Jarred from Subway. Even radio station campaigns like the bastard GM that 102 Jamz in Orlando used as the voice of their cash contest for years, Anthony Distasio the station janitor at KDWB, or Larry the Angry Accountant with The Beat in Vancouver.

So, as opposed to going out and dropping a quarter million on outdoor that will just get lost in the blur, KSON created Sir Tanks-A-Lot and has him at busy intersections all day. Bing. Bang. Boom. Homerun.

Vehicle Accoutrement

The Art of Promotions is to get noticed. I always reference the guy who owned a ministorage complex in Alabama and who put a giant owl on the top of his billboard. Maybe 8 feet tall. Plastic I assume. 100 miles of "outblur" between Birmingham and Huntsville and THAT is the one I remember.

A reminder:

• When driving a station vehicle, you drive in the left lane and you drive with the headlights on...so that people will notice you.
• When parked at an event, park up at the street, sideways, rollerbar lights flashing and the music at "11". Interns and street-teamers should be...up at curbside waving at traffic. If the neighboring businesses don't complain, you aren't doing your job.

KDWB has strobe lights that are in the light wells on the front and back of the vehicles. Parked in front of a club, you can spot them from four blocks away. Which is KIND of the idea.

When I was working with WIOG I bought one of those fake severed arms at a novelty store and hung it out the back door of the station van. Why? Because it made people look, notice and pay attention.

Don't. Do. This.

Do not, under any circumstance, during the summer, go out at night and fertilize the call letters into the grass at highschool football fields.