CPR Promotional Check-Up - May 23, 2013

Because It's Rocket Science

Congrats to the always cool Radiowave 96.7 in Windhoek, the first station in Namibia to have their own app. And yes, it's a daunting and technologically challenging project akin to most NASA programs; it was designed by a 13 year-old middle school student and it kicks ass.

Backyard Parties

Yes, it's common sense but a reminder that if you are doing "win an artist in your backyard", before you announce the winner, MAKE SURE THEY HAVE A BACKYARD. Kind of like the Christmas concert at your house. I think it was WPXY that brought The Goo Goo Dolls to a shed in the woods on a dirt road.

Summer On Demand

This is going to be The Sumbrella sumwhere. The presentation is going to be that EVERYTHING the station does will be because their listeners demanded it. Timmy T tickets? People have been all over Fb begging for them. A bus to a casino? Another listener demand. And of course the request line should be the demand line.

The Actors Breakroom

One of the stations is looking for an excuse to go out and hang in the offices. When I worked in Portland, the morning show did "Leave It To Beaverton"; the Cleavers had moved to the Pacific Northwest, Wally had lost his job in the lumber industry, June was a bit of a tart, Ward was a drunk and Beaver was a student at Beaverton High. They had a new episode each week.

I've seen it done with soap operas and also with movies. You print out some lines from a movie scene, say, the picnic scene with the meatless burgers in "Vacation" and go to an office and you have three or four employees act it out and over the next hour on Facebook, the audience votes on their performance and whether their entire workplace is deserving of tickets to a movie.