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CPR Promotional Check-Up - Jun 11, 2013
June 11, 2013
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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Did You Know...
That my consulting service is available on barter through Mann Group? Huh? Did ya? Email me at nwcpromo@earthlink.net and let's hook this up.
Baubles
We are now heading directly into Class Reunion Season at warp speed. The whole GOAL of returning to deal with these people is principally to re-write history. Rodeo Drive jewelers fight to loan their wares to stars to wear and show off at awards shows. Decking out a listener in some serious bling for a night would be great. It could be done with anonymous submissions of tales of horror from back in the day. Vote on the drama and that person will get to go back in style.
Beds
For years at their old building near the Dome, KDWB had an autograph wall. No listener who ever visited the station didn't just get caught like a deer in the headlights when they passed it. One of the stations has a home furnishing store that wants to give away beds. If you have a concert, or, room in the prize closet, have the mattress there and every time an artist comes through, have them sign it. Then auction it off at Christmas.
"Automobile?"
I've taught my 10 y/o Chinese daughter to refer to cars like Long Duk Dong. My wife hates me. Cars appear to be back with a vengeance. One station has no less than three to give away. My idea was...wait for it...win a key that could start a car!!! Another station is THIS close to putting their car in the middle of a mall, ringing the third level with qualifiers who each get a stack of white copy paper. On cue, they start writing their "number", folding and flinging. The first paper airplane through the sun roof wins.
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