CPR Promotional Check-Up - Jul 3, 2013

How to Fail Horribly At Social Media

From the very astute Steve Jones with Newcap. http://www.brandlikearockstar.com/blog/?p=1536

Things You Tweet

Tweet The Heat This was great and simple from CBS in Boston. Since it is literally inevitable that we're all going to experience a heat wave this summer, have listeners send in pics of them enjoying/escaping the temps. http://boston.cbslocal.com/heat-wave/

Tweet To Your Seat I saw a Country artist do this in 2009 and was hooked. He was in New York and hid a pair of laminated all access passes in the potted plants outside of his hotel. Then, throughout the day, he blasted out clues to their location with someone eventually discovering and tweeting back a photo of them holding the badges.

The Radio version of this is a four or five hour Fugitive(tm) thing with people tracking the clues and asking everyone if they're from the station and to "Give me my damn tickets." WPGC did this with Jay Z a year ago and the hidden cam video of a woman dashing up, asking and then levitating 7 feet in the air as she lost her mind, is the kind of pay off one does not normally get with the VIP Club.

Tweet Your Meat Tomorrow everyone in the states will be hovering over their Char Kings and q-ing up a storm. Simple. Get a grocery client to provide chips, and buns and some soft drinks and meat, and go out and do deliveries to picnics and cookouts that tweeted in a photo. This needs to be like any of the prize delivery promotions; go out and deliver right away. Not the next day because the party will be over by then.

Sentenced To (Artist) I lobbed that out last week. This could just as easily be done on Twitter with a new word coming out every ten minutes and then a cue to call in or text in the complete sentence to win tickets.

Pennies From Heaven

Yes. School just ended. Get over it. Time to start thinking Back To School. The Penny Jam was an idea I had after I saw the kids at a Catholic elementary school in Chicago raise $40,000 in pennies to re-roof their gym. Basically the school that collects the most pennies gets a concert. You either funnel the pennies back into each individual school (they all have different, but dire, financial needs) or you put it toward a good vibing charity that the kids will care about. Now would be the time to start soliciting for an act.

Speaking of pennies, KDWB in Minneapolis once raised close to $10,000 in the little copper slugs by driving the Penny Pickup around town and having people lob their spare change in it, following a tornado that decimated a northern suburb and killed a toddler. In ANY economy, it's hard to get people to write a check. But spare change? Hell. Everyone has it lying around. "It's not like it's really money..."

Band Together

One of the stations has a show with multiple artists coming in and they pretty much can do with them, what they want. What does everyone of those guys/girls in those bands probably have in common? They were in a school music program. And for a lot of kids, it's prohibitively expensive to buy/rent an instrument so they can participate. So what if you did "Band Together" and solicited donations of used instruments from listeners, that will then be distributed to needy kids. I can NOT see a band saying "NO, we won't help."