CPR Promotional Check-Up - Oct 23, 2013

Remote/Event Juice

One of the stations has a client "thing" in the late afternoon of the Saturday before Halloween and needed a hook that would bring people in. Two words: pet psychic.

Yes, these people exist and stations like KOB-FM that have got one for a morning or an event can attest to the lines of listeners and their pets, waiting to be "read". I kid you not.

Another Example Of Why Sticking Backstage Passes In The VIP Club Sucks

By and large we as an industry have taken Money Can't Buy Prizes and dumbed them down to meaning basically nothing. You get no pay off with "Click & Register." WPGC did Tweet To Your Seat for something last year and the "payoff" was videos of listeners running up, asking some dude on the street and then devolving into screaming dancing messes. It was like a TV game show. They interview and screen audience members to get the hyper insane people who will jump and shriek.

Marconi Award Winning KSON did my favorite concert bit for Jason Aldean the other night and had people wear the logo to the show. And thus, the payoff

The Night Before Thanksgiving Club Gig

The Wednesday night before Thanksgiving is traditionally a BIG night for clubs. Kids home from college. No work the next day. It ends in "day". (We all need our excuses to drink. Lighten up.)

One of the stations was looking for a theme. Understand that many of the people who would WANT to be going out will be committed to sitting around the living room getting caught up with rellies.

What if, on your website, you had a section to sign up for your Escape Call/Text. You log on, pick a time and a number to call/text them.

So, at 8:15 pm, after hearing about Aunt Dotties childhood on the farm near Bloomington, Illinois, my cell phone rings. I answer, make the approriate number of "Uh huh's", "yes's", "when's?" and "for how longs?" and hang up.

I then turn to the 300 relatives crammed into the family room at my in-laws and say "Darn. Jerry has a problem. I need to get home and re-send something to the manager in Hawaii or I'm going to have take off ALL tomorrow and rewrite their imaging. Something happened with their computer system." I make the appropriate number of sad goodbyes, tell everyone I'll see them tomorrow and flee to Club Cancun where Lucas from KDWB will be doing free drink specials for 18 year-old girls with bad self-esteem and daddy issues.

The other option is to ENCOURAGE the listeners to bring the cousins they're supposed to be entertaining with games of Risk, popcorn and re-runs on TBS.

Do "Night Out With The Living Cousins". Bring someone with an out-of-state ID and they get in for free. Do a Cousins Dating Game where my cousin from Oregon is up on stage getting blindly set up with some other local's out-of-town cousin. I mean, it's not like they're ever going to see each other again.