CPR Promotional Check-Up - Nov 18, 2013

Going Viral

Phil Becker with Oasis Radio in Ft. Wayne is one of the smartest GM's I know. He created a web series that gave the cluster better web traffic than most Top 10 market stations. He found a 17 y/o girl who was a blogger and made her into a Radio and internet star.

They've been experimenting (It's freaking FACEBOOK!!! Experimenting is free and no one dies if it's a "2")

Steve-O at KDWB did a really great treatise on how to make something go viral.

I lost it.

This is from Phil:

Remember, that in less than 24 hours, one post eclipsed 1.4 million views.

The reasons this and any viral posts connect are listed below from today's meeting. Please educate clients who don't understand that to have true social reach you need to do more than end your spots with, "like us on Facebook."

Thank you.

Key Factors Found In Most Viral Posts

• Regional / Local
• Real. Not fabricated for the hope of going viral
• Passion towards or against it
• Quantity. Abundance or minimal but pick a quantity
• Exclusivity
• Ease
• Cool
• Trust
• Topical/ Timely / Trendy

Remarkable gets shared everything else is just text.

A Lot Of Radio Analogies

I was watching the head of Tupperware on KTLA yesterday morning explain how his company had weathered changes and low-priced competitors and still evolved. When asked about "marketed sales" he said that social media ranked absolutely last and that one-on-one still moved product and created repeat customers better than any other approach.

The Best Valentines Promotion That No One Has Done

I consult a station in India and they have a very popular dancing-with program over that but with "normal people", not celebs. And they need a promotions. Yes: sales requests are worldwide.

One idea that could be done here if you are one of many stations have a wedding to give away, would be to do a topic on couples who can't dance. Get ten couples and THEN pop the bit: they're each going to be assigned a dance instructor, their process will be posted and eventually with a competition and the audience voting on-line, one couple gets rings, service, reception and honeymoon.