CPR Promotional Check-Up - Mar 10, 2014

We Have A Winner

Possibly the best name for a gas giveaway; acknowledging that the owner of the station has taken away your contest budget because he did not approve the upgrade to two-ply toilet paper in the employee restroom, so the station has drilled a pipe from the basement prize closet over to the gas station next door, tapped into their tanks and are giving it away in red cans. (Gas cards but the term "gas card" is boring).

This is just a premise for imaging from the 'owner' who knows "There's a gashole here. I can smell it. Where's the freaking gashole?!"

An Addendum

My parents would have been so proud.

Spring Broke

About to start at one of the stations. Again, just a series of club events geared at the financially challenged local students who can't afford to join their drunken friends in Mexico or South Padre. I flew on Saturday and can attest that Spring Break has begun. To be a CHR and not acknowledge it would be pretty sad.

Party Girl

Because, at the end of the day, it's all about owning the streets AND getting webhits, Hot 89.9 in Ottawa has merged them together: Party Girl is a 'character' we created alongside one of our largest clients (who own 10+ bars/venues in the Byward market downtown Ottawa) to attend events/parties every long weekend at their various venues.

Basically, she's out every night Tuesday-Sunday leading into the long weekend. She does live cut-ins each night, she's out with the Street Team taking pictures, handing out prizes, ultimately to add some animation to the party atmosphere. She's in her early 20's so she's 'one of them'; she can relate to 20 something's that love to go out and know a good party when they see one.

We also send her out to host special events - mainly parties (ie. She hosted a season finale party for a tv show, she's introduced performing acts on stage at the Reggae Festival, hosted one of our NYE parties, etc).