CPR Promotional Check-Up - Mar 12, 2014

The Perfect Pump

So brilliant that I'm sad I can't say whose idea it is. BUT...there's a station that does Pump My Ride as a gas contest every year. This year they're adding the element that if you can hit the dial position, say, $10.71, they'll top off the tank. Genius.

Pluck A Duck

Sometimes your next contest methodology is as close as the stripmall-parking-lot carnival at the Walmart down the street. Q in Memphis had a hottub to giveaway. They filled it with 107 rubber ducks. The qualifiers each stepped up and plucked out a duck. One of them had "You won!" written on the bottom. Next? Picking up pop bottles with fishing poles with little rubber circle things on the end of the line.

For The Beers

Several of my clients have reached out and are being hit up by beer companies for Summer promotions. One of the things you see is that staff at bars and clubs are pretty team-like. They socialize together. They party together. They'll often be in amateur sports leagues as a team. What if you did a market-wide Bar Olympics. Invite 40 bars out on a Saturday to play softball. The winning twenty teams gather in a couple of weeks for volleyball. The winning ten teams get together for sandcastle building or mini golf, you get the idea. You narrow it down to one group of club workers who all get a trip to Las Vegas to relax and be served and waited on. For the beer and the station, I love the prospect of signage in all these drinking venues.