CPR Promotional Check-Up - May 12, 2014

Duct Tape

In reply to "how do you hang banners on fences in extreme heat", one who should know is Cat Thomas at KLUC: you can put duct tape on the back of it (so it doesn't show) and use a hole punch and zip ties on fences and stuff.

And from Annie Brooks at The Wolf in Portland concurs: The best way is to use gaffers tape on each corner then punch a hole through that to put the zip tie through. Works great for us

A Great TV Spot

For Radio 104.1 in Hartford

For The Next Time You Have Contest Winners Going To LA

http://www.onlocationvacations.com

Dancing With The DJ's

Possibly one of the biggest car giveaways in recent history was "Dancing With Cars" as done by Hot in Ottawa. This is your typical Canadian radio promotion that would blow a US Programmers mind: Where is the forced listening? How does this grow the database? How does it build the brand? We need to integrate multiple platforms!

Nah. They just did it to be entertaining. And most US CHR's can only dream of the kind of numbers this station pulls. Which are only eclipsed by their revenue.

If you are "into" Dancing With The Stars, then you are really into Dancing With The Stars. The only station that I've seen truly pull off a good version of this is KHTS in San Diego. And it was GREAT. Their version had the DJ's each paired with a dancing instructor. Posted vids as you watched their evolution. I mean, the jocks could dance. It was pretty damn cool.

I bring this up because a station had one of those really bizarre client requests from a dance studio that doubles as a bar. I'm waiting for a station to do it with jocks and listeners paired up, weekly updated videos, on-line voting. Perhaps a live final event. Multiple client potential. And it taps into a smoking hot popular TV show.