CPR Promotional Check-Up - May 29, 2014

Close To The Pinhead

This was a Q-104/Halifax bit for a trip to a Maxim golf tourney. Put a morning guy in multiple layers of pads, stuck him out on a golf course and let listeners drive balls at him. Closest to him without hitting him won the trip. Please: this is a 7 million hit youtube video, just waiting to happen.

A Great "Driving The Van" Metaphor

From John Knox, formerly with Newcap: We were doing street team training here a week or two ago and I was trying to impress upon them the importance of obeying traffic laws. Being the perfect driver.. considerate etc..

And I came up with..

"You are not driving a convertible Mustang or even a radio station vehicle. You are driving around the worlds largest 'Hows my Driving?' sticker...and everyone knows the number to call by heart if they don't like your driving.."

They all got it then.

For A Jeweler

One of the stations has a high-end jeweler. "Diamond In The Puff" would not fly. If you watch the Oscars, there are always actresses showing off their million dollar baubles that they have loaned for the night from some place on Rodeo Drive. Class reunions are coming up. These are all about trying to make up for feelings of insecurity from decades before. Why not ring some listeners' neck with a loan of some great jewelry?

A Good Morning Show Topic

Any time you add "movie" to a topic, phones light up. Why? People like movies. Period. It's the Entertainment Universal. I got into a prolonged discussion with the lady at the bank about "Movies we really really loved...and now realize totally sucked." Hers was "Footloose". Mine was "Privates On Parade VI".