CPR Promotional Check-Up - Jul 29, 2014

Shark Week

I've never understood the appeal but people literally seem to plan summer vacations around this. Since you can never go wrong with pets, what about Bark Week? A week of morning show and social media features geared around people and their pets. It could definitely be a chance to finally do a pet psychic. And from Justin Riley at Z-100 in Portland, an amazing promo for the series that you should stick on Facebook as they would say on "ER", stat.

A Textable School Spirit Contest

There are two times to do a School Spirit Contest. September and January. When the kids are back and refreshed. Russ Allen offers this twist to High School Survivor. Power in Miami, Hot in Houston and NOU in Indy have done versions of this. In Indianapolis, it was to win Justin Bieber (on the cusp of stardom) as your principal for a day. They got over 900 texts. Wait. Correction. Over 4 millions texts. That would be more.

Will It Melt?

Still lots of warm weather awaits us.

Clay with The Wolf in Greensboro called me one morning. He was sitting on the (seemingly) four last pairs of tickets to tonight's Toby Keith show. The bit we came up with? "Will It Melt?"

During the first break of PM drive you go to the Sales cubes and steal five items. A bobblehead. A candyheart from Valentines. Whatever.

You then take one caller for each item and they need to say whether it will melt in the next four hours. You take the items, lay them on the sidewalk in front of the station and report on their status throughout the show. Bobblehead is getting soft but not melting. Candyheart? A puddle.

If the callers were correct, they get the prizes that are being offered.