CPR Promotional Check-Up - Aug 27, 2014

Slap Cup

According to an AE, this is the next Beer Pong with the college students.

Target Tag

In the beginning there was Ticket Tag. And it was great. And then AMP in Detroit did Cash Tag. And it was greater. The concept is simple; you need to know the name of the previous winner, to win. And on and one and on. Lots of plays. No qualifying

What is the A#1 Prize you could give someone in August? A giftcard to Target? Why? It is to Back To School what Vegas is to Gambling.

Target Tag. Win gift cards by knowing the name of the previous winner.

Artist Face Booking

One of the stations' competitor's got a really cool opp with an artist and the label threw them a bone and said they could do something but NOT A PERFORMANCE.

So what if you played off Face Jack from last week and one listener/fan has their social media page hijacked by an artist for a few hours. Kind of like the OLD bit of "Eddie Money will be taking over the Jack studio this Friday morning." But bigger.

Imagine being a fan of 5SOS and they RAN YOUR FB PAGE for an hour. You would be a GOD(DESS) amongst your peers. And it's easy and free and the artist doesn't need to go anywhere or do anything.

Car Testimonials

Tommy Kramer had a great line about jock testimonials that start with stuff like "My friends at Nienaber Toyota asked me to..." Paraphrased, he said the audience is savvy (not "smart") enough to call BS on any DJ hanging out with advertisers socially.

The best testimonial car bit in recent years was from Hot in Houston where they gave five women each a car to blog about for the summer. Actual human beings writing about how their car was helping them with work, parenting...living.

A cool car is a vanity purchase. So two testimonial concepts would be:

1. Do a version of asseenatwalmart but with people checking out your ride. Park it in front of a club and snap photos of people pausing to ogle it. Staged? Absolutely. People are autotists. This plays to that. You WANT a car that people will stop and look at and be envious of.
2. Cool cars change the driver. Ask me sometime to tell you about my wife and her little red Eclipse. The idea would be that the blog testimonial would be done by the jock's alter ego. The person they become when they're in the car. The car becomes Superman's phone booth. Get in and suddenly become the person you always wanted to be.