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CPR Promotional Check-Up - Sep 18, 2014
September 18, 2014
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Ticktionary
Dave Ryan at KDWB did a contest awhile back where Steve-O had ten seconds to draw something, they'd post the pic and the first person to ID what it was intended to be, won.
One of the #1 CHR's has a Sesame Street roadshow coming through. The idea would be to have the toddler child of a staff member draw a different pic each day, and the first person to ID what it was (in the kids words), wins.
Lunch Deliveries
Alice in Denver did one of the great all-time at-work campaigns. They did Day Spa treatments for listeners. Now, most stations would do some lame "Join the At-Work Network and listen for your name and then come to the station to get a gift certificate to Spa Paige." Nope. Alice brought the spa to the listeners. The daily winner got her nails, her face, her hair and her massage, all done in her cubical while soothing music and incense wafted(r) around her.
Bringing pizza to an office is great. We all have done it. Bringing a caterer or sushi chef to set up in the breakroom and make lunch for an entire office, once a week. That is next level.
Pumpkin Drops
If you truly care about doing something that will get you TV coverage, a topic on Halloween morning won't qualify.
How did David Letterman spend the first few years of his show? Throwing crap off roofs. And every year some station will do a pumpkin drop and it'll be monstrous. Two years ago? That went to Q-104 in Halifax. This is the recap from Jayme Lynn Butt, the person with the coolest name in Radio outside of me:
See video attached for a better idea on how this went down last year. http://www.q104.ca/viewvideo.asp?id=243&latest=1
The pumpkin was 600 pounds, the crane was about 5 stories high ... we had 104 qualifiers and they all had a "numbered" ping pong ball inside the pumpkin.
It was truly the most amazing thing I've ever seen!
This year we're going with a 1000 pound pumpkin ha-ha.
We fenced off 250 feet away from where the pumpkin would smash but that was barely enough. As you can see in the video, the videographer (and myself because I was standing beside him) almost got taken out by a giant piece of pumpkin.
Whatever crane company you work with will be able to tell you how many feet they need for insurance purposes.
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