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CPR Promotional Check-Up - Oct 30, 2014
October 30, 2014
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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A Reminder
Let's say for the sake of argument that:
- You don't work for a company that has over 18,000 lawyers who bill by the hour and could shoot holes in the Declaration Of Independence ("Define 'declaration'. Is this a statement of affirmation or will it be printed on the website? It feels risky...I'd call it 'The Big Split')
- You came up with a name, a great name, and you're going to stick it on a contest starting next week.
Just to be careful, search it at http://www.uspto.gov/trademarks/
50 Shades Of Grey
Comes out around Valentines Day and one of the stations has a promo request from the studio.
You could do what Hot 104.5 in Knoxville is doing with SOMO and do a Girl's Night Out: win tickets for you and all of the women from your office.
Wild in SFO had a great run with the Bachelorette Ball, which was basically an upscale night with 2000 women and 50 male strippers. For one of the Balls they did fake invites to a Tupperware Party and THAT was your ticket.
"Honey, where are you going with Cindy tonight?"
"Oh, it's nothing. Kind of boring (showing the invite), we got invited to a Tupperware Party by some woman at work..."
Celebrity Furniture On The :4's!
It's entirely possible that our often-available-at-190,000-websites-appointment-time-gossip may have reached its saturation. If you're allowed to post to your own sites and groups (what a concept) you might have some fun with these.
Celebrities pumping gas http://media.gunaxin.com/famous-fuelers-celebrities-pumping-gas/106221
Okay, pets are hot buttons so this is actually kinda cool. Celebs and their dogs. http://www.celebritydogwatcher.com/
In terms of Halloween, celebs taking their kids to buy pumpkins gets a big "awww...." http://www.celebuzz.com/photos/celebrities-at-the-pumpkin-patch/exclusive-jennifer-garner-and-daughter-seraphina-spend-the-day-at-a-farm/
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