CPR Promotional Check-Up - Nov 3, 2014

The Best Weekend Contest Of 2014...So Far....

The key to weekend contests is to be topical, relevant, maybe just a little stupid. If your local MLB team is in the playoffs and you don't somehow incorporate bats, balls, runs, umpires, team colors or a cheer song into the weekend theme and contest, that's kind of sad.

My first weekend contest at Kiss 102 in Charlotte got picked up by the Associated Press. The A#1 news story was that Jim Bakker was starting his trial, so we did Jim Bakker Prison Survival Kits. Ish went BOOM.

106.1 Kiss-FM in Dallas did a Ticket Quarantine Weekend. All of their Enrique/Pitbull tickets have been kept in a safe prize vault deep underground and will be delivered to your door by street teamers in Haz Mat suits bringing tickets in zip lock bags.

Another station did a "Free Bowla' Weekend" with bowling passes and cans of Lysol for the skeezy bowling shoes. "And we're worried about Ebola? Imagine who's had their fingers in your ball hole?"

And at Island 106 in Panama City:

ISLAND 106... EBOLA IS IN AMERICA... AND PANIC IS SPREADING.... SO THIS WEEKEND, WE'RE SAVING LIVES WITH THE OFFICIAL ISLAND 106 QUARANTINE SURVIVAL KIT... INCLUDING SURGICAL MASK, DISINFECTANT, A STERILIZED MIGUEL SHOW T-SHIRT AND TICKETS TO SEE THE "LIVE" PERFORMANCE OF NIGHT OF THE LIVING DEAD AT KALEIDACSOPE THEATER. LISTEN ALL WEEKEND FOR THE TEXT CODES... BUT MAKE SURE YOU SANITIZE YOUR PHONE FIRST.... DISEASE LURKS EVERYWHERE.... IT'S THE ISLAND 106 QUARANTINE WEEKEND... MORE CHANCES TO WIN FOR ISLAND INSIDERS AT ISLAND 106 DOT COM

Things You Lock

Very simple question: what is the best POSSIBLE prize you can give out on the air the week after Christmas? Anyone? Buehler? Hotel rooms. One of the PD's brought this up on the phone yesterday; balancing out whatever club they're at (and maybe 10% of your audience is at clubs: the definition of Niche Marketing) with doing a hotel party. Xtreme in Hawaii used to do that. They'd take over entire floors at hotels and people would wander from room party to room party. Even just doing giveaways of rooms for the night of the 31st is great. These are outstanding prizes. Book some before they're sold out.

How To Apply For A Job: A Rant

Today we depart from the standard Promotions Crap for a quick reminder on how to create and send a package.

The following diatribe is from a client who needs an APD and was tearing out his/her hair at the awful applications they were getting. Read it. Learn it. Live it:

You should do a piece...on...teaching people how to apply for a job.

Apparently, NOBODY knows how. I just went through 117 candidates for our search.

NOBODY writes a cover letter. Why? Because nobody wants a job, really. And those that I get say either "dear sir or madam" or "Hey, check out the attachments." What happened to creativity in a cover letter? I'd settle for a cover letter by the end of it. I even got some emails saying "hey, just wanted you to know that I'm interested in your job and will be sending my package to you soon." WTF?

I saw some resumes that had lies on them. I know because they mentioned things that happened while in this city while I was here and know them not to be true.

Audio: big produced, cheesy intros are not needed!

-Title your audio with your name and phone number. Otherwise, your stuff gets lost.

-Best audio needs to be first. If the first 5 second sucks, it's over.

-Did I mention ATTACH AUDIO!?!?! Links are annoying. And a resume only doesn't work.

-I've heard more than enough "best of" airchecks that include whacky DJs talking to song titles "hey, the Eagles are hanging out at the Hotel California, everybody. Good morning." If that's the best you have...

This is just scratching the surface.