CPR Promotional Check-Up - Dec 5, 2014

A Morning Show Post-Promotion Of A Bit That Never Happened

Regular readers of this email (overnight hotel employees, the indigent and people who sell plasma for a living) know that I hold Dave Ryan at KDWB in pretty high regard.

Dave is amazing at theater and buzz with just semantics. He was the first person to kill off a fake celebrity. He was one of the first to kill off a boy band with "Our thoughts and prayers…". He was among the first to drop the nuke known as "We Apologize". He was the second morning show to fly a cat. He caused a run on local toy stores and malls for people trying to score the last Phlarmmy in the Twin Cities: a HOT Christmas toy…that didn't exist.

So I was dropping one of the Paigettes off at school at 8:50 and heard Dave recap the 8 o'clock hour with "Here's what we learned so far this morning" and started talking about Intern Laura and a demonstration on how to stop bleeding. From Dave:

It was awesome. We had a medical student from the U come in and cut her in different places, and cut her pretty deeply. Then we tried different methods of stopping the bleeding, direct pressure, elevation, pressure points and finally a tourniquet. Actually the best thing about it is it was a total joke that you apprarently thought we actually did as a fake bit, but all we ever did was make that one reference to a fake bit that we never did.

Misfit Thursday

Last December KOB-FM in Albuquerque did "The Prize Closet Of Misfit Toys" all month and are basically doing the Spring Cleaning bit where they just blew out all the crap that hasn't been picked up. 106.1 Kiss FM in Dallas did it as Misfit Thursday tomorrow with jewelry and giftcards and even an iPod autographed by B.O.B.

New Years Party Crashing

If you are just at a club, that would be pretty sad. Everything you do on NYE is for the between-the-songs vibe. To accentuate the sound for the 1000's of parties that will hopefully be using you as music. And that's why crashing a couple dozen parties and getting calls and pics (up the next morning) is important.
How do you pick the parties you hit? On the website. Come up with a cool graphic and give them a quick form to fill out. In addition to the obvious "where" and "when" and "how many", you'll want to spice it up and ask some stuff like?

• Potential of nudity? 0%, 10%, 25% 50%, 75%, or 100%?
• Domestic or imported beer?
• Accessibility to a hot tub?
• Illegal fireworks?
• Have the police ever been summoned to this residence before?
• Describe briefly the array of food our under-paid and over-worked staff can except to find.

Another consideration when selecting locations is distance between them. Map out the night so you only have 10-15 minutes max between hits.