CPR Promotional Check-Up - Dec 10, 2014

Blizzards

It's inevitable that some/many of you will experience winter storms. These are like the Super Bowl, the Grammys, the Golden Globes, the Oscars and the VMA's: they are social media "events". If your market is paralyzed and some idiot posts "Austin Mahone has a new single with Arianna Grande dropping on March 8th!", please fire them.

Have a plan. Make sure that everyone knows what to do. LIVE on social media and use it to connect with the audience.

With that said, what do people do during snow storms? They take shots and post them of their yard or drive way or balcony or deck and post the accruing white stuff.

Having a yard stick is boring. Which is why Kennedy from Mix in Boston is so cool. She got a tiny chiropractor's skeleton, named it "Calista" and used it as her gauge for posting on Facebook during a blizzard last winter.

Good Riddance

I went over to Wisconsin in mid-November and loaded up on what can only be described as a muther of an arsenal of illegal fireworks. The good stuff. Because on New Years Eve I intend to send the year off with a cacophony of shells and thunderous rounds of mortars. And then I plan to go inside and get good and f'ing drunk.

Here's the deal. We are part of a strong, vibrant medium. In the states, we're leading in terms of catching up with new media and finding ways to sell it.

We're free. We're immediately accessable. We're everywhere. Play to our strengths.

Be local. And I don't just mean reading local news. I mean, look and sound like you're part of the community. Don't miss an opportunity to come to the rescue when there's a local need. Serve your listeners. You spot a blurb in the news about a school whose lunch program is getting whacked, do something. Be decisive. Be heroic. The guy with the cheekbones in LA can't do that.

People are going to turn to you for entertainment. We're in Show Business. Tight breaks with no personality? A computer could do tha...whoops...I hope no CEO's read that. Be fun. Be a shelter from the storm. Radio is now, what Radio was in the 30's: a place to escape to.

Have a great New Year and buy my damn book. www.cpr-promotions.com